informa
2 min read
article

Activision Acquires B-Boy Developer FreeStyleGames

Activision acquired UK-based developer FreeStyleGames, part of the company’s plans to expand its music game business and work with local content producers. The developer is currently working on localized content for Guitar Hero: World Tour.
Activision acquired UK developer FreeStyleGames , as part of the publisher’s stated "commitment to the music-based genre." FreeStyleGames is best known for break-dancing game B-Boy (so far only released in Europe) and two of the Buzz! Junior titles for Sony. The company was formed in 2002 in Leamington Spa, primarily by ex-staff from the nearby Codemasters and Rare studios. FreeStyleGames now employs 55 full-time staff and is currently involved in creating localized downloadable content for Activision’s Guitar Hero: World Tour and an unannounced new intellectual property. Under the terms of the acquisition, FreeStyleGames will become a wholly owned subsidiary of Activision and the developer's management team has signed long-term employment contracts with the company. Financial terms of the agreement were not disclosed. According to comments on FreeStyleGame’s website, the decision to sell to Activision was in large part driven by their independent studio model. "This means that we retain our name, brand, identity and culture," reads the statement. "Life goes on very much as it was, and everything that people love about FreeStyleGames will stay the same." "Activision Publishing is the undisputed leader in the music-based games and we see tremendous opportunity for continued growth, particularly in Europe," said Mike Griffith, president and CEO of Activision. "An important part of our European growth strategy is to work with local developers and provide music content that resonates with the market. FreeStyleGames has an award-winning team with a history of developing innovative and creative music-based games and they are uniquely positioned to help us expand our leadership in the genre."

Latest Jobs

Studio Pixanoh LLC

Los Angeles, California
05.20.22
Combat Designer

Treyarch

Playa Vista, California or Vancouver, BC
05.20.22
AI Engineer

Question

Remote
05.20.22
Lead Level Designer (South Park)

Remedy Entertainment

Helsinki Metropolitan Area, Finland
05.23.22
Rigging Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more