informa
1 MIN READ
News

Walmart tells staff to pull violent game ads and demos, but guns still for sale

Walmart has told employees to remove advertising and displays that reference violence, including those promoting video games.

Walmart has told employees to remove advertising and displays that reference violence, including those promoting video games.

Although the company didn't explicitly link the move to the recent mass shootings in El Paso and Dayton, the first of which took place in a Walmart store and left 22 people dead and 24 others injured, the decision appears to be a direct response to those incidents.

Addressing the nation on Monday, U.S. president Donald Trump suggested the "glorification of violence" in society was responsible for the recent spate of shootings, and blamed "the gruesome and grisly video games that are now commonplace" for propagating that violent ideology.

Now, mere days after that White House address, Walmart has instructed staff (via a notice that's been circulating on social media) to review their store for "any signing or displays that contain violent images or aggressive behavior," before removing or turning off those offensive items. 

More specifically, workers have been told to "turn off or unplug any video game display consoles that show a demo of violent games" and cancel "any events promoting combat style or third-person shooter games that may be scheduled in Electronics."

The letter also asks staff to "turn off any hunting season videos," but it appears the company's main focus is on switching off and removing video game advertising. Curiously, the retailer has decided against halting the sale of firearms, and earlier this week told USA Today there has been no change in its gun policy.

Latest Jobs

Xbox Game Studios

Redmond, Washington
10.5.22
Technical Lighting Artist

Innogames

Hamburg, Germany
10.5.22
Game Designer - Elvenar

Bandai Namco Mobile

Barcelona, Spain
10.5.22
Principal 3D Animator

Cryptic Studios

Los Gatos, California
10.5.22
Staff Core Software Engineer
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more