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On Kickstarter, consider asking for as little money as possible
Born Ready Games ran a successful Kickstarter campaign recently. Studio CEO James Brooksby discussed the dos and don'ts he learned from Strike Suit Zero.
Born Ready Games ran a successful Kickstarter campaign recently, and as part of a talk at Develop Conference today, the studio's CEO James Brooksby discussed the dos and don'ts that he learned from Strike Suit Zero's successful Kickstarter campaign. Brooksby's key point focused on how much a studio is asking for with its Kickstarter -- in particular, companies planning a Kickstarter should take a good, hard look at their concept, and consider whether they can potentially cut it down to make the asking target budget more feasible. "If you didn't pay yourselves, you rented out half the office, you didn't get these new PCs, you didn't do everything you desire into the game, but you'd still be happy with it... what is that [dollar amount]?" he asks. "You really have to think about what that is," he adds. In other words, could you sacrifice parts of your concept to make a Kickstarter campaign that makes more fiscal sense? Brooksby says that what he often finds with Kickstarter campaigns is that developers should be asking for far less than they actually are -- usually around a third of what they actually think, he argues. And doing this culling can be a real soul-searching moment -- what encapsulates your idea, but isn't as large-scale as you imagine it now?