"We think the Chinese market has a lot of potential, but I don't think the lifting of the ban has solved all of the difficulties in entering it," he added. "We need to study it more. For us, Microsoft's approach wouldn't work." Iwata also touched on why Nintendo is yet to enter the mobile games market, stating, "The smartphone market is probably more competitive than the console business. We have had a console business for 30 years, and I don’t think we can just transfer that over onto a smartphone model." "Our games such as Mario and Zelda are designed for our game machines so if we transfer them into smartphones as they are, customers won’t be satisfied," he added. "If customers aren’t satisfied with the experience, it will decrease the value of our content."
"We think the Chinese market has a lot of potential... For us, Microsoft's approach wouldn't work."
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Nintendo will launch new hardware in emerging markets next year
Nintendo president Satoru Iwata has told Bloomberg that his company plans to launch new video game devices in emerging markets, starting from next year.