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New Fruit Ninja To Feature 'Puss In Boots' Tie-In

An enhanced version of Halfbrick's best-selling mobile hit Fruit Ninja will be coming to iOS platforms later this month, including branding from Dreamworks' upcoming movie 'Puss In Boots.'
An enhanced version of Halfbrick's best-selling mobile hit Fruit Ninja will be coming to iOS platforms later this month, the company has announced, including branding from Dreamworks' upcoming movie 'Puss In Boots.' Fruit Ninja: Puss In Boots will feature the popular swashbuckling cat from the Shrek films, who stars in his own film opening October 28, and even integrate the character's "magic beans" as a gameplay element. But the new title is more than just a re-skinned version of the original Fruit Ninja, which has already seen over 70 million downloads since its April 2010 release. As shown in a video trailer and described in an accompanying announcement, the new title will introduce discrete waves of fruit, unique precision and timing challenges, and new features like giant fruit and scpring based on efficiency and reflexes. The movie industry has shown increasing willingness to market upcoming features with mobile gaming tie-ins. Rovio/20th Century Fox's Angry Birds Rio attracted over 10 million downloads in 10 days, while Lima Sky/Universal's Doodle Jump: Hop The Movie placed in Apple's top 10 free iPad downloads for weeks after release. Fruit Ninja has already expanded outside the mobile market with a Kinect-powered Xbox Live Arcade title and even a large-screen arcade version. Fruit Ninja: Puss In Boots will be available October 20 for 99 cents on iPhone/iPod Touch and $1.99 on iPad.

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