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Mobile Games Promotion with DSP [Infographic]

DSP networks are getting more and more popular on the Mobile Promotion market; they already generate more than 50% of all mobile ads and their share keeps growing. However, everything is not as simple as it seems.

DSPs offer huge advantages in mobile advertising thanks to their access to large user data bases and broader range of targeting instruments. Moreover, a campaign can be optimized in real time often by the CPI rate, and can display ads in multiple networks and channels simultaneously. 

DSP networks for mobile promotion

You can encounter some difficulties when choosing a DSP service: there are a lot of options on the market, but it is hard to compare strong sides of products based on a description from a website. In this article we will give you a more detailed review of such feature of DSP networks as the Inventory. We will show you the current market situation and tell you what to look for when choosing a DSP solution.

Programmatic in advertising are specialized services created to make lives of Advertisers and Publishers easier. Taking into account the sheer number of sources of Digital Advertising the time input for Advertisers to place ads in all necessary places can be huge. Here programmatic comes to the rescue: SSP for Publishers and DSP for Advertisers.

Sources:

http://zennaapps.com/en/blog_posts/mobile-games-promotion-with-dsp-does-it-work
http://www.slideshare.net/eglantinedever/magna-global-programmatic-intelligence-report-september-2015
https://www.appnexus.com/static-assets/images/whitepapers/2015stats.pdf
Socintel360
http://mediamath.com

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