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Kliuless #63: The Loyalty Economy
Each week I compile a gaming industry insights newsletter that I publish broadly. Opinions are mine.
3 Min Read
Kliuless? Gaming Industry Insights #63
Hi, my name is Kenny Liu, and each week I compile a gaming industry insights newsletter that I publish broadly. Opinions are mine.
See more or subscribe at: https://tinyletter.com/kliuless
Insights
HBR: The Loyalty Economy
[KL: Recommend reading section titled "How to Value a Company by Analyzing Its Customers"]
"Using customer metrics to assess a firm’s underlying value [...] is called customer-based corporate valuation (CBCV). This approach is driving a meaningful shift away from the common but dangerous mindset of 'growth at all costs' toward revenue durability and unit economics—and bringing a much higher degree of precision, accountability, and diagnostic value to the new loyalty economy"
"The premise behind CBCV is simple. Most traditional financial-valuation methods require quarterly financial projections, most notably of revenue. Recognizing that every dollar of revenue comes from a customer who makes a purchase, CBCV exploits basic accounting principles to make revenue projections from the bottom up instead of from the top down. Although this may seem like a radical departure from traditional frameworks, that’s not the case: CBCV simply brings more focus to how individual customer behavior drives the top line"
HBR: The New Analytics of Culture
GamesIndustry.biz: The Year In Numbers 2019
Creative
How Trico Was Animated
The Outer Worlds interview: Crafting a corporate dystopia
Expect "seven or eight" Dungeons & Dragons games in the near future
Related: Dark Alliance is a new D&D action-RPG starring Drizzt Do’Urden and the Companions of the Hall
30 little touches in The Witcher 3 that show its amazing attention to detail
Cross-Platform / Multi-Platform
PC / Console
Xbox Series X is Microsoft’s next console, launching holiday 2020
Opinion: Microsoft has admitted defeat in the console wars and just built a PC
PlayStation 5 gets Godfall looter-slasher from Gearbox Publishing
Amazon Games’ New World open world MMO arrives in May 2020
Riot Games' publishing label expands LoL universe with two new games
Embracer Group acquires Little Nightmares dev Tarsier Studios for $10.5m
Mobile
XR: AR / MR / VR
Snapchat Cameos edit your face into videos
High Fidelity lays off half of staff, pulls plug on open-source VR platform
Pokémon Go’s Buddy Update brings a new way to play with your monsters
The Information: To Control Its Destiny, Facebook Bets Big on [VR & AR] Hardware
WP: This virtual reality dining experience is trippy — and might be the future of restaurants
BBC: Getting VR to mainstream audiences: what we learnt from our partnership with local libraries
Esports & Influencers
Esports platform Game.tv secures $25 million in funding
Fortnite lost 28% of its viewership hours on Twitch in 2019
Twitch sued for £2.1bn over Premier League by Russian firm
Tencent-Backed Global Esports Federation Formed in Singapore
Shroud's U.S. audience on Mixer is one-third of what it was on Twitch
EA & Respawn unveil Apex Legends Global Series esports competition with $3mm in prizes
WSJ: China’s Influencers Hawk Their Wares on Live Streams
Tech
Accenture: Fjord Trends 2020
First Round: State of Startups 2019
NYT Opinion: Twelve Million Phones, One Dataset, Zero Privacy
Overtime
Paul Graham: The Lesson to Unlearn
Ars Technica: 2019 ultimate board game gift guide
Kotaku: The Most Underrated Games Of The Decade
The Best Video Games of 2019: The Guardian, The New Yorker, The Verge
See more or subscribe at: https://tinyletter.com/kliuless
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