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Kliuless #51: Apple Arcade & Google Play Pass

Each week I compile a gaming industry insights newsletter that I publish broadly. Opinions are mine.

Kliuless? Gaming Industry Insights #51

Hi, my name is Kenny Liu, and each week I compile a gaming industry insights newsletter that I publish broadly. Opinions are mine.

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Business Development

  • LVP raises $80m in seed funding for video game startups
  • Manticore Games raises $30 million to enable a new generation of game creators
  • Improbable acquires The Multiplayer Guys
  • Unity acquires game marketing and analytics specialist deltaDNA
  • App Annie acquires mobile analytics firm Libring alongside rebrand
  • Epic paid 505 Games parent over $10m for Control PC exclusivity
  • Nintendo experiments with subscription through Mario Kart Tour's Gold Pass

Art / Design

  • The Animation of Hollow Knight
  • Podcast: Teamfight Tactics with Greg Borenstein
    • Related: Teamfight Tactics hits 33mm monthly players
  • Survival mastery will build “a lingua franca” in the PUBG community
  • The Small But Important Change 'Celeste' Made to Its Celebrated Assist Mode  


  • All 71 launch games for Apple Arcade
  • Google Play Pass offers 350+ Android apps and games for $5/month
    • Related: Devs that sign on to Play Pass are paid by the time players spend in their games
  • Report: Facebook News Feed getting 60% of total ad spend across Facebook, Instagram 
  • Report: The State of Mobile Internet Connectivity 2019

XR: AR / MR / VR


Tech / Entertainment

  • The Complete Beginner’s Guide to TikTok
  • NYT: The Slow-Burning Success of Disney’s Bob Iger
    • Related: Bob Iger Remembers Steve Jobs
  • Bloomberg: Facebook to Buy Startup for Controlling Computers With Your Mind 
  • Hollywood & games 4.0 — How the love-hate relationship has evolved over time
  • The Reimagining of Imagine Entertainment: Ron Howard & Brian Grazer Entering Streaming Video Wars


  • The 50 best video games of the 21st century
  • Project xCloud game-streaming test goes public in October
  • Dead Cells' creators are handing off development to new studio
  • Ubisoft put an official video game design course inside a video game
  • PlayStation cuts out the middleman, starts selling its own consoles and more online
  • The Secret to Success of Supergiant Games: No Forced Crunch, Yes Forced Vacations
  • ‘Close Friends’ on Instagram, for a Monthly Fee
  • For Gen Z, it’s all about just hanging out on FaceTime
  • The making of Devotion, China's least favourite horror game
  • Niko Partners: Asia cloud gaming to reach $3 billion and 60 million gamers by 2023
  • Chinese influencer simultaneously live-streaming on 40 accounts   

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LinkedIn: @kliuless

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