Switzerland-based Digital Capital AG has plans to connect investors and developers with the hopes of helping finance exceptional digitally distributed games. The firm says it intends to provide opportunities for high-wealth partners to invest in developers with "brilliant digital ideas," while also presenting a "fairer deal" for those developers than what they might get through other efforts to raise capital. Digital Capital's funding is open to a variety of projects, including video games and interactive software on consoles, PC, mobile devices, and Smart TVs. In addition to providing partnership opportunities, it will also offer management and advisory services to developers. When linking investors with developers, the company says it takes into account the "individual tastes and needs of our customers on a case by case basis so that each partnership is tailored for the best chances of success." To help make those calls, Digital Capital refers to its "seasoned industry insiders," which include producers, directors, legal advisors, and marketing and public relations veterans to match the expectations of investors with appropriate projects. The company is headed by co-founder Todd Tribell, who has worked in Eastern Europe for the past 20 years as a business advisor to both international and local clients doing business in that region. "Our view on game developers is not dissimilar to musicians or actors," says Tribell. "They are the creative force – and as such, we want to work closely with them to maximize their financial participation in order to properly reward them for their ideas."