2 MIN READ
Video: Understanding how analytics help you make better games
Understanding analytics data is critical if you want to make your best games. Epic Games' Jim Brown shows you how, using examples from Fortnite's development, in this GDC Europe 2014 talk.
If you make games for a large company or a publisher, someone is eventually going to come to you with analytics data, and you're going to need to be able to understand it to act on it. Student and indie developers aren't exempt, either: at some point you'll find yourself looking over data in reports, in industry news, and in feedback from your fans and your playtests. Understanding the basic framework of analytics empowers you to determine for yourself what the value of this information really is, and how it can be used improve your design process. Luckily, Epic Games senior designer Jim Brown walked through that process and offered an easy-to-grasp rundown of what analytics data is valuable to a game designer in an excellent talk given at GDC Europe earlier this year. It's a remarkably informative talk peppered with actual examples from Epic's work on Fortnite that should prove informative for all developers, at companies large and small. The free video (embedded above) of 'The Importance of Everything: A Crash Course in Design-Related Analytics' is now available to watch here on the GDC Vault.