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EA hires former Starbucks exec as its new marketing boss

Electronic Arts has hired a former Starbucks marketing boss as its new chief marketing officer, with the aim to push the company's digital integrated marketing strategies.
Newsbrief: Electronic Arts has hired a former Starbucks marketing boss as its new chief marketing officer, with the aim to push the company's digital integrated marketing strategies. Chris Bruzzo previously held numerous titles at Starbucks, mainly revolving around the company's digital strategies, marketing and advertising. Before that he was Amazon's VP of marketing. EA believes that the move will help the company to connect better with its players online, through "new and inspiring ways."

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