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Kodak Will Retire Kodachrome, Its Oldest Color Film Stock

The Eastman Kodak Company announced Monday it would retire Kodachrome, its oldest film stock, because of declining customer demand in a digital age.
The Eastman Kodak Company announced Monday it would retire Kodachrome, its oldest film stock, because of declining customer demand in a digital age. It was the world’s first commercially successful color film, immortalized in Mr. Simon’s song in 1973: “They give us those nice bright colors. They give us the greens of summers. Makes you think all the world’s a sunny day. ... So, Mama, don’t take my Kodachrome away.” It enjoyed its heyday in the 1950s and ’60s, but in recent years sales have dropped to just a fraction of 1 percent of the company’s total sales of still-picture films. “It really has become kind of an icon,” said Mary Jane Hellyar, the departing president of Kodak’s Film, Photofinishing and Entertainment Group. The company, which is based in Rochester, now gets about 70 percent of its revenue from its digital business, but plans to stay in the film business “as far into the future as possible,” Ms. Hellyar said. Kodak has seven new professional still films and several new motion picture films introduced in the last few years. Kodachrome was favored by still and movie photographers for its rich but realistic tones, vibrant colors and durability.
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