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Come to GDC 2017 and see how Crashlands achieved cross-platform success

Through 5 games and 5M players, Butterscotch Shenanigans has faced trials of discoverability, monetization, and retention. Come hear the story for yourself at GDC 2017, and maybe avoid their mistakes!

Organizers of the 2017 Game Developers Conference are lining up lots of great talks for the show, and among them is a really promising session from the folks at Butterscotch Shenanigans about how they achieved cross-platform success with their kooky game Crashlands.

In "Butterscotch Shenanigans: From Early Failures to Cross-Platform Success," studio cofounder Samuel Coster will walk through the four-year history of independent studio Butterscotch Shenanigans, providing an in-depth, occasionally funny, data-backed story for how a fledgling studio pivoted from failures and setbacks to ultimately become successful.

Over its first year in operation the studio launched a critically acclaimed financial failure, followed by a barely successful free-to-play title. With a modicum of success under the belt, the studio pivoted toward cross-platform development for mobile and PC, embarking on a 2-year dev cycle that culminated in the successful release of Crashlands in January of 2016.

Through 5 games and 5 million players the studio has faced the usual industry trials of discoverability, monetization, and retention, and has met each problem with failures and successes all its own. Come hear the story for yourself... and maybe avoid the mistakes this studio made!

And there's lots more to come! Conference officials look forward to announcing more GDC 2017 sessions spanning a diverse array of game industry issues in the months ahead. For now, don't miss the opportunity to save money by registering early -- the deadline to register for passes at a discounted rate is January 25, 2017. GDC 2017 itself will take place February 27th - March 3rd at the Moscone Center in San Francisco.

For more information on GDC 2017, visit the show's official website, or subscribe to regular updates via Facebook, Twitter, or RSS.

Gamasutra and GDC are sibling organizations under parent UBM Americas

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