GDC officials are organizing some great talks for this year's big GDC Europe event in Cologne, Germany, and today they're happy to announce another exciting session taking place at the August conference.

Sophie Vo is an experienced product lead at longtime German game developer Wooga (Futurama: Game of Drones, Jelly Splash [pictured]) and in her talk "In It For The Long Run -- Sustaining Mobile Hits Over Years" she'll show you how to take an old dog of a mobile free-to-play game, teach it some great new tricks and give it a fresh lease on life.

Wooga has had a lot experience successfully doing just that, and if you check out Vo's talk you'll learn from that experience how to make a maturing casual mobile game profitable and growing again, as well as how to innovate and test new features without harming live operations.

It promises to be a valuable talk, especially in light of the mature mobile game market, so don't miss it! Early birds can still register for GDC Europe 2016 by July 20th to save up to 200 euros on an All Access Pass. The conference itself will take place August 15th and 16th at the Cologne Congress-Centrum Ost venue in Cologne, Germany.

GDC Europe 2016 will also continue to offer business and matchmaking opportunities to all attendees with a developer-focused Expo Floor area and networking events throughout the show. For more information, please visit the GDC Europe website.

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