LOS ANGELES -- AUGUST 3, 2022 -- Xsolla, a global leading video game commerce company, announces new features for their mobile-centric solutions to help mobile game developers stay ahead of the continuously evolving industry. With over 28 billion mobile game downloads in the first half of 2022, developers continuously seek ways to improve the mobile experience for their players and augment their monetization strategies.
The updated Xsolla Web Shop lets developers offer expanded bundles, build personalized storefronts, and run promotions. The newly available Xsolla Multi-Platform Publishing helps mobile games reach their cross-platform goals and generate more monetization opportunities.
As the mobile landscape continues to lead global gaming revenue, Xsolla Web Shop for Mobile Games has added new mechanics to help mobile developers effectively drive users to their branded pages.
- Expanded Bundles
Bundles of game keys, in-game items, or virtual currencies are a great way to provide additional value to players and incentivize larger purchases in the same transaction session.
- Personalized Storefront
Developers can now customize their online store for each user and provide a unique experience based on their preferences after login.
- Personalized Promotions
This feature expands on the existing Web Shop promotions tools to allow mobile developers to offer targeted promotions based on user behavior, preferences, and geography to their VIP users. This effectively delivers the individual user more personally compelling offers, thereby increasing digital goods and currency purchases as an integral part of their favorite mobile game experience.
For more information about the Xsolla Web Shop, visit: https://xsolla.pro/prrw12webshop
Xsolla Multi-Platform Publishing
- Expands the marketing funnel by generating new leads at a lower cost per install
- Increases awareness among players who prefer to play PC and web games
- Creates a more personalized and branded experience across each platform targeted for the game’s vast audience
- Converts more of the existing gamer base to paying players through preferred payment options not available in the app store
"We all see how the mobile gaming landscape has dramatically changed, and we can confidently say that it's the beginning of a new era," said Anton Zelenin, Global Head for Commerce at Xsolla. "Our mobile partners considering porting their game to Web and PC will now have a full set of tools to manage authentication, payments, inventory, and launcher to help them build a legitimate direct-to-customer strategy."
For more information about the Xsolla Multi-platform Publishing solution, visit: https://xsolla.pro/prrw12multiplatform
Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the video game industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in in-game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue and create relationships with gamers worldwide. Xsolla is headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, and cities worldwide. Xsolla supports major gaming titles like Valve, Twitch, Roblox, Ubisoft, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.
For additional information and to learn more, please visit xsolla.com
Director of Public Relations, Xsolla