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Worldwide Sensation “24” Launches on Mobile

Fox Mobile Entertainment and I-play release “24” The Mobile Game
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

San Mateo, CA & London, UK - March 8, 2006 - Mobile users worldwide now have the chance to accept a high priority, time-sensitive assignment from CTU agent Jack Bauer, as the mobile game version of the hit television series "24TM" launches this week. I-play, the mobile games company, and strategic partner of Fox Mobile Entertainment, unveils one of the market's most desirable licenses - "24" - following the widely-anticipated launch of the 5th season of the hit TV series.

I-play, in collaboration with Fox, has captured the time driven tension of the series and delivered a breakthrough in mobile game play. With "24" The Mobile Game, your mobile phone is a portal into the world of CTU. You can use your 'spy phone' to control the mission and guide Jack Bauer and other CTU agents through the longest day of their lives. With an array of gadgetry and agents at your disposal, you must take on a variety of missions. But remember: the clock is always ticking. Use infrared satellite surveillance equipment, phone tracing and electronic lock picks to unravel the conspiracy before time runs out.

The "24" missions allow players to feel the thrill of solving clues and racing to the end, with increasing difficulty and variety. The game offers high replay value as players try alternate paths to beat their fastest time. On participating carrier networks, some consumers will even be able to purchase the 24 game, ringtones and wallpapers in one convenient bundled offer. Together, Twentieth Century Fox and I-play are executing an unprecedented marketing push behind the "24" mobile franchise starting with the first mobile game in the series launching this month.

"24" - The Mobile Game has received positive review scores from the world's leading mobile gaming and entertainment information sources including:

'It is the best example of a licensed mobile game based on an entertainment property (film, TV show) that I have seen thus far.'

9/10 IGN Wireless

"24" - The Mobile Game will blow away mobile gamers and fans of the TV series, which has an enormous following across all age groups and geographies. The combination of storyline and individual missions provides a completely unique gameplay experience which will keep gamers coming back for more," said David Gosen, acting CEO of I-play.

"As an industry leader with a proven track record of innovation and imagination, we knew that I-play would be able to create a mobile gaming experience that is every bit as compelling and addictive as "24" the television series," said Leighton Webb, Vice President of International Wireless for Fox Mobile Entertainment. "With millions of loyal followers around the world, 24 audiences can now share in a rare combination of action, suspense and intrigue, direct from their mobile phones."

About I-play

I-play, the mobile games company, brings the best in mobile entertainment to a mobile gaming audience of over one billion people via mobile operators, retail stores and online portals, including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of games for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. Working with the best media and entertainment brands I-play is dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic entertainment platform.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California as well as sales offices in Paris, Hamburg, Madrid, Rome, New York and Singapore.

For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/

I-play is a trademark and trading name of Digital Bridges Limited.

About Fox Mobile Entertainment

Led by wireless innovator Lucy Hood, Fox Mobile Entertainment has already distributed four series and 100 mobisodes to mobile via Vodafone and Verizon, including "24:Conspiracy," an original series inspired by the acclaimed drama "24," and "Simple Life: Interns," a mobile program created from never-before-seen material from the Fox reality hit. The unit is also responsible for managing the phenomenally successful "American Idol" voting franchise for the Fox Broadcasting Company. FME recently crafted a 2-year licensing and marketing alliance that provides content and guarantees worldwide wireless marketing support of 12 feature films including "Robots," "Kingdom of Heaven," "Mr. and Mrs. Smith," and "Ice Age 2: The Meltdown."

20th Century Fox Television, a division of News Corp, is a leading supplier of entertainment programming domestically and around the world.

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