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Press Release

VR Meditation App ‘Maloka’ to Launch on December 14

Enter a world of relaxation with guided mindfulness exercises
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

November 23, 2021 - Following a successful beta launch this fall, Galaxy Labs, Koffeecup, and HOO KOO E KOO, are excited to announce that VR app Maloka will be launching on December 14. Available on App Lab for Quest, with companion apps for iOS and Android, Maloka aims to introduce a new audience to the benefits of meditation through guided exercises set in a beautiful, evolving virtual world.

Celebrated we
llness authors Sukey and Elizabeth Novogratz (Just Sit, The Well Daily) created Maloka using scientific research aimed to help users easily integrate meditation into their daily lives. Maloka expands the possibilities of wellness and VR through guided meditation sessions designed to put the mind at ease. Users are immersed in a virtual private island that they will watch flourish the more they practice. Add plants, sculptures, and discover new worlds as they are revealed in the form of portals, cosmic vistas, and serene landscapes.
 


 

Each player will be joined by their chosen spirit who evolves with them throughout their journey to mindfulness. ​​But it’s not all play—as users engage in guided practices, Maloka’s unique sonic and visual elements join to encourage a meditative flow through the activation of Beta and Theta brain waves. Enter the Magic Grove portal to experience the soothing melodies of Gongs, Singing Bowls, Chimes, and Turning Forks or load up a Mindful Movement experience for a yoga-inspired session. 
 

Features include: 

  • Experience the first VR wellbeing universe, backed by scientific research. 

  • Immersive guided meditation sessions to center your mind and find your flow. 

  • Cultivate and grow your own private island filled with lush plant life and vibrant scenery.

  • Additional island worlds to discover as you deepen your practice.

  • A personalized spirit companion that grows with you from cute and clueless to mindful and mighty.

  • Progress tracking and companion exercises via iOS and Android mobile apps.

  • Share moments from your island with your friends and community.

Ready to escape to your own personal paradise? Get a head start by downloading the Maloka open beta now. Maloka will be launching on Meta Quest for free on December 14 with the companion mobile app available now on iOS and Android. To find out more about Maloka or inquire about partnership opportunities, visit the official site here.
 


About Maloka 

 

Maloka is being developed in partnership with Galaxy Labs and acclaimed digital product agencies HOO KOO E KOO and Koffeecup Digital Experiences.

Galaxy Labs is a startup studio developing technologies to heal humanity and build a more inclusive and equitable society. Having launched multiple apps, campaigns, podcasts, movements, and organizations, the studio is currently working on its debut game Maloka, a meditative VR experience coming to Meta Quest in late 2021.

HOO KOO E KOO is a global brand and product studio. They produce strategy, branding, and digital products to help create a better future for humanity and the planet.

Koffeecup Is An Award-Winning Digital Production Agency With A Strong Focus On Technology. We Craft Digital Experiences Using The Latest Technical Innovations Within VR, AR, Experiential And DOOH.
 


About Meta Quest

 

The Meta Quest team at Reality Labs lets people defy distance—connecting with each other and the world—through world-class VR hardware and software. The Meta Quest content team pursues the creation of best-in-class games, narrative experiences, and new VR use-cases like fitness, productivity, and travel. Meta Quest joins other teams at Reality Labs dedicated to cutting-edge research, computer vision, haptics, social interaction, and more. Reality Labs is committed to driving the state of the art forward through relentless innovation.
 


Media Contact 
Liana Murphy 
Vicarious PR

​​​​​​​[email protected]

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