Author: SIDE

April 28^th, 2022 


London, UK: Some of the game industry’s biggest voice acting talent will join forces at SIDE London to fundraise for Ukraine during an upcoming livestream on Saturday May 7^th, 2022, starting at 2pm BST. 
Titled “In the Game for Ukraine” the event will feature your favorite voice actors performing famous scenes from the games we love, all in aid of the Red Cross – Ukraine Crisis Appeal. The event will be livestreamed with IGN--one of game and entertainment’s biggest news outlets, and hosted by SIDE--the global provider of audio services for the game industry. 


“Like so many, the SIDE team has been horrified by the humanitarian crisis resulting from the war in Ukraine. We want to raise funds to help the millions of people whose lives have been devastated in the past months, and who will be dealing with the effects for years to come,” said Sini Downing, Head of Studio, SIDE London.  
“As part of the PTW family of brands, SIDE works every day with voice actors who bring life to the beloved characters in award-winning games. Our goal is to combine the global love of games and the talent in them, together in a powerful event to benefit Ukraine.” 


During the 6-hour livestream event, audiences will be encouraged to donate to the Red Cross efforts in Ukraine. Livestreamed across IGN’s channels, voice actors will perform live readings in-studio of some of their most memorable performances. Beyond the London studio, voice actors from around the world will also contribute their performances for the stream. 


Who will be performing? Some of the fantastic talent confirmed below:  

The livestream will feature interviews, behind-the-scenes stories on what it takes to bring these unforgettable characters and games to life. All are invited to follow SIDE’s social media channels for updates on the event and links to the livestream: 


SIDE Twitter 
SIDE LinkedIn 
SIDE YouTube 
SIDE Twitch 
SIDE Instagram  
 
And watch on IGN here: 
IGN.com
IGN YouTube
IGN Twitch
 
From Fortnite’s to Humble Bundle’s recent Ukraine fundraisers, SIDE and IGN’s “In The Game for Ukraine” event is part of a growing list of events from the global game industry working together to raise funds for the crisis in Ukraine. Many game developers resided in Ukraine, and many popular games beloved by fans worldwide were made by Ukrainian developers. Prior to the war, there were over 400 game companies in Ukraine and more than 30,000 employees of those game companies.   
 
To make a donation, please visit the “In the Game for Ukraine” official fundraiser page:
https://sideglobal.com/ukraine
 
About SIDE: 
SIDE works on the cutting edge of interactive media as a provider of audio services for the global entertainment and game industry. With over 25 years’ experience, an international network of resources, and state-of-the-art studios, SIDE Global’s award-winning team of technical and creative experts still hold the same collective intention: to develop the truest interpretation of each client’s vision, for audiences of every genre, on any platform, in all languages. SIDE’s full range of dialogue management services includes: casting, talent negotiation, studio recording, performance direction, dialogue editorial, production management, and localization.  
SIDE website 
 
SIDE is part of the PTW family of brands. PTW is a boutique-with-scale games services company with 35 offices in 11 countries worldwide. Our range of services include art production, game development, quality assurance, player support, community management, localization, localization QA, voice production and data collection.   
PTW website 

About IGN: 
IGN Entertainment is one of the leading Internet media companies focused on video games and entertainment. IGN reaches more than 288 million monthly users around the world, and is followed by more than 51MM social and YouTube followers. With an extremely engaged audience, watching over 566MM minutes of content monthly. IGN also publishes daily content on 34 platforms including TikTok,Twitter, Facebook, Instagram and Snapchat Discover. Established in 1996, IGN is headquartered in LosAngeles, with offices in San Francisco, New York, Chicago, Sydney and London. IGN content is localized in 25 languages and 112 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms. For more information, visit IGN.com and follow @IGN on Twitter, Facebook, Instagram, TikTok and YouTube.