3 min read

Veloce Esports announces Fanatec as Official Steering Wheel Partner

Long-term partnership signals exciting collaboration for sim racing powerhouses
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Veloce Esports has today (April 8) revealed a long-term partnership with high-end sim racing hardware manufacturer Fanatec. Both organisations occupy prominent positions in the esports industry and now look to strengthen their respective footholds with an exciting new collaboration.

The Bavaria-based hardware brand produces market-leading equipment such as steering wheels, pedals, shifters, cockpits and much more, offering some of the most desirable sim racing solutions on the market. The partnership coincides with Fanatec’s launch of the ‘CSL DD’ wheelbase earlier in 2021, as the organisation made its foray into the entry-level market with a focus on more affordable products.

Veloce Esports, meanwhile, continues to go from strength to strength following the ultra-successful #NotTheGP Series in 2020, the launch of Lando Norris’ gaming and lifestyle brand ‘Quadrant’, and its unprecedented audience growth as the London-based organisation continues to take the esports community by storm.

As Official Steering Wheel Partner, Fanatec will gain access to Veloce’s ever-expanding online ecosystem, with monthly viewership figures in excess of 230 million across its various channels bringing their products to new audiences for the first time.

For Veloce, the partnership will continue to highlight the organisation as a key player in the esports space with Fanatec branding featured on liveries in multiple games on multiple platforms.

Rupert Svendsen-Cook, CEO, Veloce Esports, commented: “We’re so excited to welcome Fanatec to the Veloce family. This is a brand that has become synonymous with esports and sim racing in much the same way as Veloce I feel, so it’s a very good fit. I’m really looking forward to activating the relationship together with our highly engaged and ever-growing community.”

Belma Nadarevic, Head of Marketing, Fanatec/Endor AG, commented: “Veloce shares our vision of what the next generation of motorsport and esports competition could look like. There is huge potential for growth in this sector and we’re excited to start this partnership with such a powerful content team.

“Our planned projects will demonstrate our commitment to innovation, pushing sim racing forward in new ways. I am looking forward to a lot of entertaining content but also to work closer with the team of Veloce.”

About Veloce

Veloce is a London-based organisation that focuses on disruptive areas of the sports and entertainment industries – specifically, esports and sustainable, EV motorsport. The brand comprises established professional gaming organisation, Veloce Esports, and Extreme E outfit, Veloce Racing.

Veloce Esports is the world’s leading esports and racing growth platform focused on innovation within the gaming, sport, media and entertainment sectors; comprising high-profile drivers, influencers and teams from across the globe. Among them are the official Mercedes F1, McLaren Racing, Alfa Romeo, Sauber and YAS HEAT esports programmes as well as YouTube sensations Tiametmarduk, Aarava, Xpertgamingtech and Lando Norris' Quadrant channel to name but a few. The organisation’s digital broadcast network, across its various channels, generates in excess of 230 million views per month.

To learn more, please visit:

About Fanatec

Fanatec is the leading brand for dedicated sim racing hardware, including force feedback steering wheels, pedals, and complete cockpits for PlayStation, Xbox, and PC-based racing simulators.

To find out more, please visit:

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