3 min read

The Producers Fuel up with Red Octane

The Producers filling in logistics support and rhythm guitar in Europe.
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Red Octane have teamed up with The Producers as key primary distribution and logistic partner for their ground breaking and innovative product 'Guitar Hero'. 'Guitar Hero' has had stellar success in the US and this is set to be repeated in Europe with a UK launch date of April 7th.

The Producers, who are the oldest specialist fulfilment and solution providers in the games industry and celebrate their 18th birthday at the same time as the launch, will provide a full suite of services to the US outfit including project management, assembly, pick, pack and shipping of the product to retail partners utilising their new state of the art fulfilment centre in Cambridgeshire. They will also supply after sales customer care, including technical and end user support.

"When I was a lad all I ever wanted was an electric guitar. My dad told me that when I was 18 I could have one. What a brilliant 18th birthday present Guitar Hero makes! We are very proud and excited to have the opportunity to be working on such a prestigious and truly unique new product. We have the experience, skills and capabilities to meet the demanding and complex logistical challenge that we face, but are really pleased to have been selected by Red Octane" stated Andy Payne, Chairman of The Producers

Kelly Sumner CEO of Red Octane added: "We know that the demand for this product will be immense and we are confident that The Producers have the experience and expertise to

meet this demand with their usual competence and efficiency, after all Producers by name, Producers by nature".

For more information please contact Mark Watkins on 0845 234 2444 or [email protected]

About The Producers Limited

The Producers Limited, founded by Andy Payne in 1988, provide logistical and manufacturing solutions to the

computer and video games publishing industry offering a 'cradle to grave' total turnkey service. They have a proven

track record in effective project management, combined with creative design, print, fulfilment and distribution service

on behalf of their clients. They have enabled their partners to sell direct to consumers via the internet and their

proven ability to design and create e-commerce sites has enabled them become a major player in the fast moving

digital distribution space. Their fully integrated information system allows clients to share key transaction information

and thus control and manage their business. Current clients include Electronic Arts, Sold Out, Zoo Digital, Just Flight,

Mastertronic and Novalogic. In the past The Producers played a key role in assisting Interplay, Maxis, Red Storm

Entertainment and Lucas Arts establish a European base.

The Producers Limited joined The Mastertronic Group in August 2004, alongside value publisher Mastertronic

Games (M.A.D. Mastertronic Added Dimension, Sold Out and PC Gamer Presents, a unique quality-assured brand in

association with the leading games magazine publisher Future Publishing), and mobile and wireless specialist


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