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Press Release

SQUARE ENIX LONDON MOBILE ANNOUNCES AUGUST SOFT LAUNCH FOR AVATAR GENERATIONS

Turn-Based RPG Adventure Set in Nickelodeon’s ‘Avatar: The Last Airbender’ Universe Arrives Soon on Mobile
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

LONDON, UK (August 11, 2022) – Square Enix London Mobile in partnership with Paramount Consumer Products today announced that Avatar Generations is heading into soft launch in select territories this August. Avatar Generations is a new free-to-play, RPG adventure based on Nickelodeon’s beloved animated series Avatar: The Last Airbender and is being developed in partnership with Vancouver-based studio Navigator Games. The game enters soft launch in Canada, Denmark, South Africa and Sweden for Android and iOS devices and access will expand to additional territories and iOS devices in the months following.

To celebrate the announcement, Square Enix London Mobile and Navigator Games have released first-look assets from the game, providing players with a glimpse into the mythical realm of Avatar Generations here: www.avatargenerations.com

“We are thrilled to unveil ‘Avatar Generations’ as the second official title in production from Square Enix London Mobile and I can’t wait for players to dive in later this year,” said Patrick Naud, Head of Mobile, Square Enix Montréal. “Avatar Generations represents Square Enix London Mobile’s continued investment in publishing high-quality free-to-play mobile titles based on iconic IPs.”
 
Expanding the beloved universe of the world-renowned property, Avatar Generations invites players to step into the shoes of fan-favorite characters across the franchise. The first chapter introduces Aang, Katara, Sokka, Toph, Suki and Zuko accompanied by the much-loved companions Appa and Momo as they embark on a globetrotting quest to fulfill Aang’s destiny. Future expansions will explore Avatar Kyoshi, Korra, Roku, and more across the timelines of the Four Nations. The game will feature epic squad-based battles and unique adventure sequences, underpinned by deep upgrade and party customization systems as players recruit new heroes and grow their team potential. Players will also be able to experience fan-favorite locations, stories, and events in an open world, as well as brand new stories that expand the universe.
 
“With a globally beloved brand of this level, we’ve endeavored to create a game that expands the rich and storied universe of ‘Avatar: The Last Airbender,’ in way that feels authentic and exciting to fans of the series and RPG games alike. At the same time, we’ve ensured that the game remains accessible to anyone who doesn’t traditionally play RPG’s” said Will Moore, CEO, Navigator Games. “Our partners at Square Enix London Mobile have been hugely supportive in these efforts, and we’re working closely with our community during this soft launch period to make the best version of the game possible.”
 
For more information on Avatar Generations, please visit www.avatargenerations.com

About Square Enix Ltd.
Square Enix Ltd. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content in Europe and other PAL territories as part of the Square Enix group of companies. Square Enix Ltd. also has a global network of leading development studios such as Crystal Dynamics® and Eidos Montréal®. The Square Enix group of companies boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 168 million units worldwide; DRAGON QUEST®, which has sold over 84 million units worldwide; TOMB RAIDER®, which has sold over 88 million units worldwide; and the legendary SPACE INVADERS®. Square Enix Ltd. is a London-based, wholly owned subsidiary of Square Enix Holdings Co., Ltd.
 
More information on Square Enix Ltd. can be found at https://square-enix-games.com
 
About Nickelodeon
Nickelodeon, now in its 43rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing, and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.
 
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.
 
About Navigator Games
Founded in 2016, Navigator Games is home to a dynamic and enthusiastic team of video game developers based out of Vancouver, Canada. The studio’s mission is to create truly unique and engaging video games that bring beloved and recognizable brands to life in authentic and compelling mobile game experiences. Our talented team consists of 60+ developers who bring with them a wealth of experience accumulated from Activision, EA Games, Ubisoft, Microsoft, Netmarble, Capcom and Disney. Through close IP and publishing partnerships and user-centric design philosophies, we create immersive games and inspiring marketing campaigns that drive player engagement with our communities.

Media Contact
Steve Hahnel
[email protected]

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