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Press Release

Special Performance by Ed Sheeran Coming to Pokémon GO

Ed Sheeran to make a special appearance just as good as the one from Game of Thrones.
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

London, United Kingdom—November 17, 2021—Today, Niantic and The Pokémon Company group announced that Grammy award-winning artist and Pokémon fan Ed Sheeran will star in a special performance for Pokémon GO Trainers (players). In celebration of the release of his new album, “=” (Equals), Pokémon GO Trainers will be able to enjoy some of Sheeran’s latest tracks as well as classic hits via an intimate, pre-recorded performance video accessible through Pokémon GO.
 
Debuting on November 22 in Pokémon GO, the video features Ed Sheeran performing some of his biggest chart-topping songs, including: “Perfect,” “Bad Habits,” “Overpass Graffiti,” “Thinking Out Loud,” “First Times,” and “Shivers.” The performance video will be available for viewing for eight days only, beginning November 22 at 7:00 p.m. GMT through November 30 at 9:00 p.m. GMT. Players will receive information about how to view the video via in-game news notifications in Pokémon GO.
 
As part of the celebration, Ed Sheeran’s favorite Pokémon, Squirtle, will appear in Pokémon GO with its signature shades. Players can also redeem a special code to receive an exclusive in-game avatar item in Pokémon GO featuring Ed Sheeran’s “=” album art, which he wears during his special performance.  The special code is 4SQS6N359Y7NPCUW, and it can be redeemed on this page
 
Fans can redeem this code via the Pokémon GO mobile game (accessible for free on Google Play or the App Store) from November 22 at 7:00 p.m. GMT.
 
For more information, please see the detailed Pokémon GO blog post.
 
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About Niantic:
Niantic is a leading AR product and platform company, inspiring people to explore the world, together. Our products, Ingress, Pokemon GO, and Pikmin Bloom, reach hundreds of millions of Niantic explorers globally. The Lightship Platform offers creators cross-platform API’s and tools that simplify the development of AR applications for current and future mobile devices. For more information, visit www.NianticLabs.com and Twitter @nianticlabs.

About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.co.uk.
 
About Warner Music Group
With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters, and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Music Nashville. WMG’s music publishing arm, Warner Chappell Music, has a catalog of over one million copyrights spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, the independent artist and label services company, as well as consumer brands such as Songkick, the live music app; EMP, the merchandise e-tailer; and UPROXX, the youth culture destination. Follow Warner Music Group on Instagram, Twitter, Facebook, and LinkedIn.

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