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Shanda Licenses Emergent Technologies for Multi-game, Multi-platform Development

Deal with largest Chinese game publisher expands Emergent
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

SHANGHAI, China and CALABASAS, Calif. (March 9, 2006)

- Shanda Interactive Entertainment (Nasdaq: SNDA), China's largest publisher of interactive games, and Emergent Game Technologies, a leading game development technology and services provider, today announced Shanda has licensed Emergent technology for multi-game, multi-platform development. The agreement is the largest transaction of its kind in Asia to date for Emergent Game Technologies.

"This is an exciting period in the evolution of the Chinese interactive entertainment market," observed Emergent CEO Geoffrey Selzer. "There is an impressive pool of local talent responsible for making China one of the most dynamic, creative and thriving game markets in the world. We are proud to support this amazing growth with Emergent's evolving suite of technology and look forward to expanding our partnership with Shanda and becoming an integral part of China's game industry."

Shanda operates one of the industry's most diverse portfolio of online games and interactive entertainment, including some of the most popular massively multi-player online role playing games, or MMORPGs, and casual online games in China as well as online chess and board games and network PC games. Shanda is also a provider of cartoon, literary and music content. As of June 30, 2005, Shanda had approximately 460 million registered accounts, 18.5 million active paying accounts and more than 2.5 million total peak concurrent users for all of its games in commercial service.

Emergent: Redefining the craft of game development

Emergent Game Technologies provides flexible technologies and services that give developers and unmatched range of integrated capabilities for building, testing and managing games. These proven, stand-alone solutions, including the award-winning Gamebryo game engine used to create hit next-generation games such as Bethesda Softworks' Elder Scrolls IV: Oblivion for Xbox 360TM and PC, give developers the flexibility they need to fuel creativity while reducing risk.

Emergent is headquartered in Calabasas, Calif., and has offices in Chapel Hill, NC, Walnut Creek , Calif., Austin, Texas and London. To learn more, visit www.emergent.net.

About Shanda Interactive Entertainment Limited

Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is a leading interactive entertainment media company in China. Shanda offers a portfolio of diversified entertainment content including some of the most popular massively multi-player and casual online games in China, along with online chess and board games, a network PC game platform and a variety of cartoons, literature works and music. Shanda's interactive entertainment platform attracts a large and loyal user base. Each user can interact with thousands of others and enjoy the interactive entertainment content that Shanda provides. Interaction enriches your life. For more information about Shanda, please visit http://www.snda.com/.

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