Press Release

SANRIO CHARACTERS Collab Returns to Puzzle & Dragons

Go on new adventures with Hello Kitty and friends, now until December 12
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

EL SEGUNDO, Calif. – November 29, 2021 - Pour a cup of tea and get cozy with Hello Kitty and friends in Puzzle & Dragons’ kawaii SANRIO CHARACTERS collaboration, now live through December 12, 2021. Collect SANRIO CHARACTERS Medals and more from the limited-time event dungeons. Use your Medals to make lots of adorable new friends at the Monster Exchange! Your Sanrio pals are delighted to join you in two new dungeons:
  • SANRIO CHARACTERS dungeon will give players a chance to receive collab items like the SANRIO CHARACTERS Medal - Gold.
  • Skill Leveling Dungeon SANRIO CHARACTERS guarantees a Skill Up for a Sanrio character on your team if it has the same skill as a character in the dungeon.

Players can pull from the SANRIO CHARACTERS Egg Machine to catch up with old companions and befriend new additions:

  • ★7 Great Witch of Fire, Hello Kitty
  • ★7 Great Witch of Water, Hello Kitty
  • ★7 Great Witch of Light, Hello Kitty
  • ★7 Great Witch of Darkness, Hello Kitty
  • ★6 Tuxedosam
  • ★6 Charmmy kitty
All users who log in during the duration of the event can get one free pull from the SANRIO CHARACTERS Memorial Egg Machine. Treat yourself with these special bundles available during the event:

  • 20 Magic Stones + ★6 & ★7 SANRIO CHARACTERS Egg Machine:  20 Magic Stones and one pull from the ★6 & ★7 SANRIO CHARACTERS Egg Machine for $19.99 USD.
  • 15 Magic Stones + Charmmy kitty Egg Machine: 15 Magic Stones and one pull from the Charmmy kitty Egg Machine for $14.99 USD.
  • 10 Magic Stones + gudetama Egg Machine: 10 Magic Stones and one pull from the gudetama Egg Machine for $9.99 USD.
  • 1 Magic Stone + SANRIO CHARACTERS Egg Machine for $0.99 USD.

Make your orbs cute with the SANRIO CHARACTERS Orbs Skin, featuring Hello Kitty, Keroppi, Badtz-maru, Pompompurin, and My Melody. Assets for the SANRIO CHARACTERS collab can be found here. Puzzle & Dragons is a mobile gaming phenomenon that continues to see tremendous growth, featuring an addictive combination of puzzle, dungeon-crawling, and monster-collecting gameplay. In the game, players can capture, collect and evolve thousands of elemental monsters while incorporating quick thinking to chain combos and maximize the abilities and skills of their monsters.

To date, Puzzle & Dragons has surpassed 90 million downloads worldwide and can be downloaded from the App Store, Google Play, and Amazon Appstore. For information on GungHo Online Entertainment America, visit

Fans can also follow the latest Puzzle & Dragons news on Facebook and Twitter.



GungHo Online Entertainment America, Inc. (GOEA) is a multiplatform publisher dedicated to delivering the best titles, content, and support for the online gaming community. Established in 2012 and led by former Square Enix U.S.A. and XSEED Games executive Jun Iwasaki, GOEA is the US division of GungHo Online Entertainment (GOE), an established Japanese publisher. GOEA’s content partners include leading developers SUPERTRICK GAMES, Game Arts, Acquire, and Gravity, all of which are subsidiaries of GOE. GOEA publishes and distributes network-oriented games for console, handheld, mobile, tablet, and MMO-style games for PC. GOEA is located in El Segundo, CA. For more information, visit

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