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Play Together Releases Massive Content Update and Unveils New Area “Downtown”

Gigantic influx of new content floods 'Downtown' area.
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

▶ Downtown is a place where players can enjoy the city life and use various facilities including the CHAHONG Beauty Salon and more.

▶ More collectable released, including 13 new pets and 10 new fish

▶ Update will also release contents for the 1 Year Anniversary event of Play Together.

Seoul, South Korea – MAR. 31st, 2022 – Mobile game developer HAEGIN announced today that Play Together, its globally famous mobile casual social game, has released a massive content update, introducing the all-new “Downtown” area.

Downtown” is a new area of Play Together that features a real urban-like atmosphere. This area is full of various facilities such as a police station, fire station, bank, hotel, movie theater, mart, art gallery, stadium, racing circuit, and many more. Players will be able to meet new NPCs who provide various daily quests located across Downtown. Especially, this update will feature the opening of an in-game hair salon of the “CHAHONG”, a prestigious Korean premium hair cosmetic brand, in Downtown. Here, players can dye their character’s hair and try out CHAHONG’s signature hairstyles and premium hair care service in the game. HAEGIN is planning to add various fun factors like this in Downtown through partnerships with global brands. Along with the addition of a new area, 10 new fish that can only be collected in the Downtown and 13 new pets have been introduced. Game convenience for players has also been improved, including the home party star rating system. In addition, HAEGIN will hold various event to celebrate the 1Y anniversary of Play Together. From March 31st to April 13th, players can get special rewards by talking to various NPCs and taking pictures with their friends from all over the world at the special photo zone set up in the Plaza of Kaia Island. Play Together also plans to hold a firework event to celebrate the 1 Year Anniversary with global players on April 13th (KST).



PLAY TOGETHER is a multiplayer casual social-network title where players can enjoy everything they want. The game provides an interesting life-like experience that fans of casual and sandbox genres may be familiar to, with an addition of various content and unique interactions. The game allows players to progress freely in a non-linear fashion. Players can customize their characters and houses by purchasing various items and socialize with their global friends without borders. Since worldwide release in April 2021, PLAY TOGETHER
placed in the 1st at Top free games chart on the App Store and Google Play in Taiwan and Vietnam. The game is currently available in all countries except China in 12 languages.

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HAEGIN is a developer of mobile games based in Seoul, South Korea. Led by 20-year industry veteran Youngil Lee, a founding member of Com2uS Corp. well-known for the global hit RPG Summoners War, HAEGIN has received substantial investments from the Storm Ventures Fund, Tencent, and other key investors in the game industry. Since founding in 2017, HAEGIN has grown to include over 100 people who work passionately to create uniquely entertaining games that players from all over the world can enjoy. Its first title, Homerun Clash is a fresh take on the arcade-style home run derby genre with more than 5 million downloads and is currently the 13th and 17th highest grossing sports game on Google Play and the App Store respectively. After successful debut of futuristic close-quarter action title Overdox and multiplayer golf brawl title Extreme Golf, HAEGIN launched their latest casual social-network title Play Together on April 2021. The company is planning to utilize its expertise in developing global hits to expand its lineup in the future, including sports game, RPG, and more.

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