San Jose, CA, 20 March 2006 - Nokia, the leader in mobile communications, announced today the launch of a business solution that enables operators and publishers to create online communities for mobile Java games in days, rather than months. Operators who choose SNAP Mobile's Starter Kit or Standard Package can have their users hosted on the SNAP Mobile Community, a full-featured, generic website, which creates an online gaming community almost instantly.
SNAP Mobile offers a full-featured, turnkey gaming community infrastructure that connects mobile gamers via Nokia's SNAP Mobile gaming platform. Building on the inherent social aspects of mobile phones, these communities can be accessed by gamers' PC web browsers and internet-enabled phones.
"Mobile technology was born out of the fact that people are social by nature and demand the ability to communicate outside of their offices and family rooms," said Lisa Waits, Head of Nokia SNAP Mobile. "We asked why shouldn't mobile gaming offer the same and we're answering with our plug and play community solution for operators and publishers that will deliver a seamless, social experience for gamers."
Nokia's SNAP Mobile online communities give mobile gamers the ability to communicate in-game with friends, strangers and co-workers all the time, anytime, and deliver a variety of in- and out-of-game features. In-game, players will have their own unique user identities, as well as features such as friend lists, presence, rankings, chat and instant messaging. Out-of-game, users will not only have the ability to maintain their unique user identities and view rankings, but will also have at their disposal news and events, message boards, and featured gamepages.
In addition to being a win for mobile gamers, SNAP Mobile provides operators and publishers with a highly effective, low-cost way opportunity to increase online usage and downloadable game sales.
"At the heart of our commitment to offering online communities was the requirement that this offering be easy to implement," continued Waits. "We want to bring long-term solutions and easy to use technology to a broad base of players in the mobile content market. The result is happy operators and publishers as well as ecstatic, connected gamers."
Nokia's SNAP Mobile is the ideal hosted solution for operators who want to create a gaming community site quickly, with no configuration hassles or up-front costs. Operators choosing SNAP Mobile's Premium Package provides a community website that can be fully customized to suit the operator's needs. A generic version is also available for more rapid deployment.
For more information on the Nokia's SNAP Mobile online communities, please visit www.snapmobile.nokia.com.
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. www.nokia.com.
Further information, please contact:
Elena Arney/David Wilson
Access Communications for Nokia SNAP Mobile
Tel: +1 415 462 1883/415 844 6215
Tel: +358 7180 45667
E-mail: [email protected]