Press Release

Microids opens a new office in China

French publishing giant takes big step and opens new wing in China.
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]


Paris, November 23th 2021 – Within the past few years, Microids has been conducting a unique successful publishing strategy making the company one of the industry leaders. With more than 85% of its revenue coming from sales outside of France and with a growth of more than 50% year to year in the past 4 years, Microids wishes to continue with its expansion strategy internationally. Best known for its adventure games, the French publisher has recently diversified its portfolio around 4 pillars: Adventure, racing, retro gaming and well known IP titles. Microids offers this year its biggest line-up to date with titles like Agatha Christie – Hercule Poirot: The First Cases, The Smurfs: Mission Vileaf, Marsupilami: Hoobadventure, Asterix & Obelix: Slap Them All! as well as Gear.Club Unlimited 2 Ultimate Edition and new entrees in the My Universe label like Puppies & Kittens, Interior Designer and Doctors & Nurses.

Microids is proud to announce the opening of a new office in China with the objective of carrying on with its regional activities initiated 3 years ago. The establishment of this new structure is part of a growth strategy and will conduct the following main activities: distribution of the publisher’s video games and new partnerships with local publishers and studios. Microids China is already represented by Wenbin Zhang, working closely with Yves Bléhaut, Senior VP Strategic Partnerships for Microids.

“Coming right after the opening of a Japanese office in 2019, this new office is part of our expansion strategy aiming at developing our activity internationally with a focus in Asia. Wenbin Zhang have our entire trust to represent Microids in China. We are delighted to take this new step together” comments Yves Blehaut, Senior VP Strategic Partnerships for Microids.

“The opening of this new office in China is a new step in Microids’s expansion strategy. Thanks to our strong presence in the European market with our iconic licenses, we are looking forward to introducing our titles to a new audience and tie up new relationships with local companies to offer our worldwide expertise in terms of publishing and distribution” adds Stéphane Longeard, CEO of Microids.



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Contact for Microids China:

Wenbin Zhang
[email protected]
Wechat: faucon_19

Press contact:

North America
Vincent Gallopain
[email protected]

About Microids
Microids is a French video game publisher. Founded in 1985, Microids’ editorial strategy now focuses on 4 major areas: adventure games, racing games, retro gaming and games inspired by iconic titles. By collaborating with renowned studios and authors (Pendulo Studios, Eden Studios, Benoît Sokal, Paul Cuisset, Philippe Dessoly and Pierre Adane), Microids has become a major player in international video games. Taking inspiration from legendary titles, including Asterix & Obelix, and Titeuf, Garfield, Fort Boyard, XIII and Blacksad, Microids reaches a wide audience and creates original adventures which give gamers the chance to play as some of their most beloved characters.

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