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Hot Wheels-themed event happens this weekend.

January 25, 2022

3 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Author: Vector Unit

Back by popular demand, highly anticipated event to begin Friday, January 28 and end Sunday, March 20, 2022 on compatible Android, iOS, and Amazon Kindle mobile devices
 
EL SEGUNDO, Calif. and SAN RAFAEL, Calif. - January 25, 2022 - Mattel, Inc. (NASDAQ: MAT) and Vector Unit, a leading arcade and racing game developer, announced a new Hot Wheels™ takeover event for Beach Buggy Racing™ 2 on compatible Android, iOS, and Amazon Kindle mobile devices.
 
During the Hot Wheels Event running from January 28 to March 20, players will be able to drive legendary Hot Wheels cars like Bone Shaker™, Rip Rod™, Surf'N Turf™and Twin Mill™ III in special tournaments on signature orange racetracks. Prizes will include Hot Wheels cars, decals, paints and more.
 
Beach Buggy Racing 2 is an action-packed, mayhem-filled free-to-play kart racing mobile game for compatible mobile devices with over 50 million global accounts.
 
As the #1 selling toy in the world*, Hot Wheels is the global leader in car culture. For the last fifty plus years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance. Today, Hot Wheels has become a worldwide powerhouse franchise, with live and virtual events on almost every continent, highly sought-after consumer products and top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming, with success across mobile, console and PC platforms.
 
Beach Buggy Racing™2 Copyright © 2022 Vector Unit® Inc. HOT WHEELS™ and associated trademarks and trade dress are owned by, and used under
license from, Mattel. ©2022 Mattel.
 
MSRP:                        Free-to-play with in-app purchases
Platforms:                  Compatible Android, iOS, Amazon Kindle mobile devices
Start Date:                 January 28, 2022
OneLink:                 http://onelink.to/bbr2-vu

*Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020
 
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Contact:
Vector Unit Community Manager Deb Chantson at [email protected] for more information.
 
Social Channels:
Website: https://www.vectorunit.com/bbr2
Facebook: www.facebook.com/VectorUnit
Twitter: www.twitter.com/VectorUnit
Instagram: https://instagram.com/vectorunit
YouTube: http://youtube.com/vectorunit
 
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com
 
About Vector Unit:
Vector Unit is a NorCal independent developer specializing in action-packed arcade and racing games. Previous titles include Riptide GP: Renegade, Beach Buggy Racing, and MouseBot: Escape From CatLab.

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