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Press Release

Mattel and Milestone Release Cadillac Seville by Gucci in Hot Wheels Unleashed™ ​​​​​​​

Fashionistas will want to choose the Cadillac Seville by Gucci when racing.
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global racing game developer, today released a trailer unveiling one  of the most anticipated cars in the Hot Wheels Unleashed™ roster: the 1:64th scale replica of the legendary Cadillac Seville by Gucci. Starting today, all players that log into Hot Wheels Unleashed™ will find the new car in their Collection, free on all platforms. The die-cast vehicle was the result of a collaboration between the House and Hot Wheels® , which recreated that paradigmatic expression of the late ‘70s flair and served as a testament to the Maison’s forward thinking that was the original car. The recent Mattel Creations drop celebrating the House’s centennial was highly sought after by automotive enthusiasts and fashion aficionados alike, with the limited-edition die-cast vehicle selling out almost instantly.
 


Hot Wheels Unleashed offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of Hot Wheels vehicles with different attributes and rarity levels that players can customize with different skins, and jaw-dropping tracks set in everyday-life locations with special track pieces and interactive items. The game also features a revolutionary Track Editor enabling players to customize tracks in any game environment and share them with the game’s community.

Hot Wheels Unleashed™ is available on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One X, Xbox One, Nintendo Switch and PC (Steam and Epic Games Store). For more details, visit the official website [https://hotwheelsunleashed.com/]

As the #1 selling toy in the world*, Hot Wheels is the global leader in car culture. For the last fifty plus years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance. Today, Hot Wheels has become a worldwide powerhouse franchise, with live and virtual events on almost every continent, highly sought-after consumer products and top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming, with success across mobile, console and PC platforms.
 
For more information, visit hotwheelsunleashed.com. Drivers can also join the #HotWheelsUnleashed conversation online at Facebook, Instagram, YouTube and Twitter.
 
* Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020

About Milestone
Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developer in the world.  The 200+ people team is responsible for hit series like MotoGP™, MXGP and Monster Energy Supercross – The Official Videogame, as well as own IPs Ride and Gravel. For more information please visit  www.milestone.it
About Koch Media
The Koch Media Group is a global developer, publisher and distributor of video games, VR games, gaming hardware and merchandise.  

The group’s publishing activities, marketing and distribution extend throughout Europe, America, Australia and Asia. Koch Media has more than 25 years of experience in the digital media business and has risen to become a leading global publishing partner. The Koch Media Group runs a multi-label strategy with fully owned publishing units such as Prime Matter, Deep Silver, Milestone, Vertigo Games and Ravenscourt, publishing games for consoles, PC and VR platforms across all physical and digital channels.

Additionally, as global publishing partner Koch Media has formed long-term multi-national publishing collaborations with numerous game publishers including Activision Blizzard, Bethesda, Capcom, CI Games, Giants Software, Kalypso, Koei Tecmo, Konami, Paradox, Sega, SNK, Square Enix, Techland, Tripwire, Warner Bros, and many others.

With its parent company in Höfen, Austria, and the Publishing HQ in Munich, Germany, Koch Media owns local publishing companies in Germany, UK, France, Spain, Italy, Sweden, the Netherlands, Austria, Switzerland, Poland, Australia, the United States as well as Japan and Hong Kong.

The Koch Media Group owns nine game development studios: Deep Silver Volition (Champaign, IL / USA), Deep Silver Dambuster Studios (Nottingham / UK), Deep Silver Fishlabs (Hamburg / Germany), Warhorse Studios (Prague / Czech Republic), Milestone (Milan / Italy), Voxler (Paris / France) , Flying Wild Hog (Warsaw, Kraków, Rzeszów  / Poland), Free Radical Design (Nottingham / UK) and Vertigo Games (Rotterdam /The Netherlands). Additionally, the Koch Media Group collaborates with numerous independent development studios around the world.

Part of the Koch Media Group is also Koch Films, a leading European independent film distributor with business primarily in Germany, Switzerland, Austria and Italy as a cinema, TV, online and Home Entertainment distributor. The Koch Media Group also owns Gaya Entertainment, a leading video game merchandise company in Munich, Germany, and the Quality Assurance Facility in Olomouc, Czech Republic.  

Koch Media is an Embracer Group company.

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