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Press Release

KRAFTON OFFICIALLY LAUNCHES PUBG: NEW STATE GLOBALLY

The latest battle royale game developed by PUBG Studios is now available on mobile devices via Google Play, App Store and Galaxy Store in more than 200 countries
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]


AMSTERDAM, NETHERLANDS. - NOV. 11, 2021 - KRAFTON, Inc. today launched the next game in its PUBG franchise, PUBG: NEW STATE. This next-gen battle royale experience has been released on iOS and Android in more than 200 countries following its final Technical Test, which took place in late October. The game’s Launch Trailer is available on the official PUBG: NEW STATE YouTube Channel.
 
Developed by PUBG Studios, the same company that created the highly successful PUBG: BATTLEGROUNDS battle royale video game that has sold more than 70 million copies on PC and consoles, PUBG: NEW STATE is a free-to-play next-generation mobile game playable in 17 different languages. Set in the year 2051, PUBG: NEW STATE brings the full, uncompromised battle royale gaming experience currently available in PUBG: BATTLEGROUNDS to iOS and Android, making it one of the most realistic and technologically advanced mobile games to date. 
 
PUBG: NEW STATE has been and will continue to be a labor of love for the team at PUBG Studios, and we could not be more grateful to our global fans who have consistently shown their enthusiasm and support for the game since our announcement,” said Minkyu Park, Executive Producer for PUBG: NEW STATE. “By delivering next-generation battle royale gameplay experiences on mobile previously only seen on PC and consoles, we are confident we’ll meet the high expectations of our players, and are committed to ensuring it will be the premier mobile gaming experience for years to come.”
 
PUBG: NEW STATE aims to push the battle royale genre forward through original gameplay features that include, but are not limited to, weapon customization, the drone store and a unique player recruitment system. At launch, PUBG: NEW STATE has three distinct gameplay modes, including Battle Royale (available on the future-set Troi and PUBG franchise staple, Erangel), 4v4 Deathmatch and the Training Ground where players can hone their skills before jumping into a live match.
 
PUBG: NEW STATE offers monthly Survivor Passes that allow players to unlock a variety of in-game rewards as they play the game. The game will also have Ranked Seasons that allow players to compete against other Survivors, increase their “tier” and earn high-end in-game rewards. Ranked Seasons will run for two months at a time.
 
To celebrate the launch of PUBG: NEW STATE, KRAFTON is hosting a global “Play With Friends” campaign. Players who log into the game each day from Nov. 15 through Nov. 21 and participate in the “Play With Friends” event will have the chance to win the #NewStateStyle in-game emote and a Chicken Medal, which players can use to exchange items from the in-game store.   
 
For information about PUBG: NEW STATE, which reached more than 55 million pre-registrations before it launched, please visit http://newstate.pubg.com/ or follow on social media at Twitter, Facebook, Instagram and YouTube. For further assets and press releases, please visit the official PUBG: NEW STATE press room.
 

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About KRAFTON, Inc.
KRAFTON, Inc. is a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. The company consists of PUBG Studios, Bluehole Studio, Striking Distance Studios, RisingWings, Dreamotion, and Unknown Worlds, each with its own unique expertise.
 
KRAFTON is responsible for premier entertainment properties including PUBG: BATTLEGROUNDS, PUBG: NEW STATE, The Callisto Protocol, TERA, and ELYON. As a technology-driven company that boasts world-class capabilities, KRAFTON seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. For more information about KRAFTON, please visit https://www.krafton.com.

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