3 min read

JPM Interactive signs up PlayJam

Interactive TV gaming for 10 million of Sky Digital, ntl: and Telewest Broadband viewers
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

14 March, 2006: JPM Interactive has announced today it has signed a two-year deal with OpenTV's PlayJam channel to deliver interactive TV gaming to 10 million Sky Digital, ntl: and Telewest Broadband viewers in the UK. JPM Interactive is a sister company of JPM International, a leading player in the amusement and gambling markets. The PlayJam channel is operated by a subsidiary of OpenTV, one of the world's leading interactive television companies.

Accessed through the PlayJam channel on Sky Digital, ntl: and Telewest Broadband's interactive services, JPM will initially offer three games - Hangman, Battleships and Sports Quiz - with additional titles to follow in the future. This follows a successful three-month pilot scheme that saw the games being played by 30,000 TV viewers every month.

The games are charged at £1 per play with the scores, players' progress and prizes being centrally managed by JPM's patent pending Gameology system. This advanced content delivery solution enables interactive services such as the PlayJam channel, to offer the same experience of pay-per-play gaming over interactive TV, mobile phones, the internet and private networks.

The Gameology platform can deliver several Skill With Prizes (SWP) games simultaneously through one centrally controlled system. This ensures that a player's progress throughout each game can be tracked while content and questions are adapted to each player's unique skill level.

"JPM Interactive offers a great mix of compelling content and game management tools that will help us attract many more new users to Sky Digital, ntl: and Telewest Broadband's interactive services," said Mickey Kalifa, Managing Director, PlayJam. "By running JPM's Gameology system, we can now increase player loyalty by tailoring the end user experience to the specific skill levels of the player."

"The deal with the PlayJam channel is a big step forward for JPM Interactive. We are building on a 30-year track record to enter an exciting new market," said Charles Walker, Managing Director, JPM Interactive. "We believe that our proven expertise in developing SWP games for pubs and clubs gives us a clear advantage in creating content for additional platforms such as interactive TV."

About PlayJam:

The PlayJam channel is operated by a subsidiary of OpenTV, one of the world's leading interactive television companies. OpenTV provides a comprehensive suite of technology, content, games, tools, applications, and professional services that enable cable and satellite network operators to provide interactive television services in over 70 countries. OpenTV has its Corporate Offices in San Francisco, California and regional offices in the United States, Europe and Asia/Pacific. For more information, please visit

OpenTV and the OpenTV logo are trademarks or registered trademarks of OpenTV, Inc. in the United States and other countries. All other trademarks are the property of their respective owners.

About JPM Interactive:

JPM Interactive is a leading new media company producing games, gaming software and game control software for interactive channels such as interactive TV, internet, mobile phones and private networks. JPM Interactive is a sister company of JPM International, a global supplier of gaming machines and software to the arcade, club and leisure industries.

Editorial Contacts:

Zuzanna Pasierbinska/Gareth Davies

Custard PR

[email protected][email protected]

+44(0)20 7494 6575

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