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Insomnia Gaming Festival Host Player1 Events Returns With Latest Next Gen Offering
Player1 focused on expanding their extensive inventory following a transformative 12 months in the industry.
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Since its inception, Player1 Events have continued their endeavour to grow and diversify their flagship show, Insomnia, with the next event in the succession announced for 15th-18th April at the NEC, Birmingham. Living up to its namesake, it’s now a 4-day gaming expo with a non-stop LAN running 24 hours a day alongside prominent esports titles, teams and tournaments.
With previous activations at the event such as The Call of Duty World League, Ubisoft Experience, WWE, League Fest and even a night of the Legend of Zelda: Symphony of the Goddesses music world tour. A concert consisting of a 66 piece orchestra and a visual accompaniment on an LED panel screen, all planned, promoted and event managed by Player1.
Alongside the LAN, Insomnia Gaming Festival is the longest-running UK games festival featuring a huge exhibition with content, tech, activations and brands. The event attracts an impressive 100,000 gamers each year, solidifying itself as a must-attend event for gamers and families alike.
“With new ways to engage your attendees than ever before, events are in a truly unique position. It’s one of the reasons we’ve invested in the latest equipment so we’re ready for the exciting opportunities that come with the return to events. From casual titles to the latest AAA releases, we’re kitted out and can’t wait to get stuck in.“ Phil Crawford, Marketing and Social Media Manager, at Player1 Events remarked on their new and improved offering.
More recently, following a transformative 12 months in the industry, Player1 have focused on expanding their extensive inventory available for rental. From entry level specification to the very latest high-end kit, their arsenal includes high-quality peripherals, PS5s, Xbox Series X’s and PCs well equipped with RTX 3080’s graphic cards to handle both intensive tournament and VR play.
The team supports a range of partners to help them deliver their events; including full show logistics management, conferences, esports events and bespoke gaming content. With these new additions and ample experience in the space, Player1 Events are primed for the return of in-person events, ready to support brands in developing their own activations and communities. For more information on Player1 events and their upcoming hand in events, visit www.player1events.com.
From their first LAN party in 1999, Player1 Events have played a part in many significant festivals, events and tournaments in the gaming industry. Most notably, working with League of Legends developer Riot Games to create their own LAN experience, assisting Mojang Studios in running Minecon, full project management of Runefest, and of course, the execution of the renowned Insomnia Gaming Festival.
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