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IGA Worldwide ranks in the top 100 private companies says AlwaysOn’s OnHollywood selection committee

Recognition arrives immediately following ad industry’s vote hailing IGA Worldwide as ‘Breakout Company for 2006’
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

March 17, 2006

IGA Worldwide, the global market leader of in-game advertising, has been voted a top 100 private company by OnHollywood, an event that showcases the top private digital media and entertainment companies at its OnHollywood executive summit on May 2-4 at The Roosevelt Hotel in Hollywood, California.

IGA's OnHollywood award is based on a set of five criteria -- innovation, market potential, customer adoption, media buzz and investor value creation. The OnHollywood 100 was selected from over 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

The news of IGA's selection follows its recognition as the 'Breakout Company of 2006' by the influential Digital Media Outlook report published by Avenue A/Razorfish.

"We scoured hundreds of applications we received to vote on the top emerging private technology companies," said Tony Perkins, founder and editor of AlwaysOn. "Selected are the companies we think are demonstrating significant market traction or pursuing game-changing technology. We expect these organisations to have a big impact for both Hollywood and Silicon Valley."

The OnHollywood executive summit will focus on the challenges, opportunities and business models of the digital era, showcasing top innovative private companies that are revolutionising the way media and entertainment is created, distributed and consumed.

"Our vision for helping advertisers to capture the extremely rich branding opportunities that in game advertising presents is very much in synch with market demand, and the concurrent recognition we have been given seems to indicate this as well," said Justin Townsend, CEO of IGA Worldwide.

A full list of all the OnHollywood 100 companies can be found on the AlwaysOn website at http://www.alwayson-network.com/comments.php?id=12031.

(294 words)

NOTES TO EDITORS

About AlwaysOn Network

AlwaysOn is transforming the communication business with its online blogging network for technology, media and entertainment insiders, establishing it as a leader in the Open Media revolution. Borrowing from the underground traditions of blogging and social networking, AlwaysOn (http://www.alwayson-network.com/) was launched in 2003. Today, AO's annual Summit @ Stanford and OnHollywood events, print 'blogozine' and online services encourage direct collaboration between global thought leaders and technology insiders. No other media brand has dared allow such openness amongst its readers and participants. AlwaysOn, LLC, is a privately held and virtually headquartered company born out of the About AlwaysOn Network heart of Silicon Valley.

About IGA Worldwide, Inc. (www.igaworldwide.com)

IGA Worldwide is the global leader in 360-degree in-game advertising solutions, helping brands to achieve measurable results in the world's fastest growing and most engaging new communications medium. Through its proprietary ad serving network, Radial , IGA enables advertisers to dynamically target millions of engaged consumers across a broad range of game platforms, titles and genres, whilst its wholly-owned communications consultancy, Hive Partners delivers strategic consulting services and exclusive access to unique integrated product placement and co-promotion opportunities.

Headquartered in New York with offices in London and Berlin, the group is backed by Easton Capital Group, Morgenthaler Ventures and DN Capital. IGA has recently been voted by ad industry-leaders as the 'Breakout Company of the Year 2006' and as a 'Top 100 Private Company' in the media and entertainment sector in the OnHollywood awards.

For further press information please contact:

Helen Cleaves or Drew Benvie at LEWIS

Tel: +44 (0) 20 7802 2626

Fax: +44 (0) 20 7802 2627

Email: helenc/[email protected]

Website: www.lewispr.com

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