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I-play brings ‘Slyder’(TM) to Europe and Asia

Compulsive ‘one-thumb play’ game to arrive on mobiles across Asia Pacific and Europe
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

London, UK - 16th March, 2006 - I-play, the mobile entertainment company, today announced the launch of Slyder, the highly compulsive 'one-thumb play' game from Dhruva Interactive and Sandlot Games, throughout Asia Pacific and Europe. Slyder is a perfect fit with I-play's gaming philosophy, which stands for making mobile gaming appealing and easily accessible to all audiences.

In SlyderTM, players guide the cute, blue ball-shaped "Slyder" through 150 challenging mazes, each incrementally more difficult than the previous one. The game has already experienced huge online and Pocket PC success, and the mobile edition has received critical acclaim, scoring a "great"-category 8.9 from IGN Wireless, saying "this cute, clever puzzle will be your next addiction." The game is highly engrossing and very addictive, with impressive depth.

Developed by Dhruva Interactive and Sandlot Games, the game is being published and distributed by I-play in Europe and Asia. Slyder's cute characters and multiple modes ensure stacks of re-playability. The puzzle gaming genre is the most popular amongst mobile gaming audiences, as evergreen classics show, and Slyder will prove to be "the 21st century Pac-Man."

Slyder is a classic 'one-thumb play' title, which has been selected by I-play thanks to its originality, "fun factor," and broad appeal to both gamers and non-gamers, and across all audiences. The game has already received positive review scores from the world's leading mobile gaming and entertainment information sources including:

"More addictive than chocolate-coated candy and just as hardcore"

8/10 - PocketGamer

"Spectacular. Finally, a game with a simple mechanism, but intricate in the solution... A compelling choice for all players"

85/100 - The Games Machine

"As a mobile game that you can dip into for five minutes or spend an hour swearing as you try to figure out a tricksy level, it's fantastic"

Mobile Choice - 9/10 (Game of the Month)

"...a fiendishly simple and addictive well presented puzzle game that all mobile phone users should own. Hours of good clean fun with over 150 levels to challenge your grey matter - buy it now."

Steve Harris, ITV

"Overcoming obstacles and learning to use level furniture to your advantage are both parts of Slyder's delightful and addictive learning curve."

The Guardian

David Gosen, CEO of I-play, said: "Slyder provides mass market, casual, one thumb gaming that's about pick up and play fun, on the go. The game is a perfect fit for I-play's portfolio, which is about making mobile gaming appealing and easily accessible to all audiences."

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via retail stores, online portals including http://www.iplay.com/ and a network of over 100 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others. I-play has been creating mobile games since 1998 and continues to spearhead the creation of games for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. Working with the best media and entertainment brands I-play is dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic entertainment platform.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California as well as sales offices in Paris, Hamburg, Madrid, Rome, New York and Singapore.

For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/ I-play is a trademark and trading name of Digital Bridges Limited.

About Dhruva Interactive

Dhruva Interactive is India's oldest and most respected games company, developing and publishing games for consoles, PC and mobile wireless devices. Founded in 1997, the company has pioneered gaming in India and publishes high quality mass market oriented PC and mobile games in India. Dhruva's mobile division is an award winning leading developer of mobile games in the world; Dhruva's branded games include Maria Sharapova Tennis, Charlie Chaplin - series of games, Phil 'The Power' Taylor Darts and Pat Cash Pro Tennis. For more information, visit www.dhruva.com

About Sandlot Games

Sandlot Games Corporation is a premier publisher and developer of entertaining casual games across a variety of platforms. Sandlot Games develops and publishes a wide variety of popular game titles including Cake ManiaTM, the best selling TradewindsTM series, the Super GrannyTM series, and the SlyderTM series of games. Sandlot Games reaches millions of users worldwide through a variety of distribution channels, including web portals and desktop computers. Founded in 2002 by video game veteran Daniel Bernstein, Sandlot Games is headquartered in Bothell, Wash. For more information, please visit us at www.sandlotgames.com.

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