informa
Press Release

HyperX announces its partnership with SPACE Stockholm

Partnership announced between peripherals giant and "world's largest digital culture centre".
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

London – 12th January 2022 HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced its official partnership with Space, the world’s largest digital culture centre. Located at the heart of Sweden’s capital, Stockholm, Space brings online communities together under one roof, offering a unique experience with over 400 gaming stations, fully set up with HyperX peripherals across two floors.


As well as Northern Europe’s largest permanent esports arena located at the bottom of the seven floor gaming and music hub, Space offers consumers the opportunity to go on a journey through the life and music career of world-famous DJ, Avicii, to bask in a Japanese and Korean brasserie, to relax in its various bars and cafes as well as learn and work in the different spaces designed for education and meetings. This unique space unites gaming, music and esports alongside content creation, to create the perfect recipe for people to engage with digital culture and who enjoy a different working and entertainment environment.
 

“We are delighted to have partnered with Space because of the digital culture that we share, and their goals of sustainability, inclusivity and equality which are very important in our company,” said Paul Leaman, Vice-President HyperX EMEA. “Before the final decision was made, our products were given to casual and pro gamers to test, evaluate and see how they liked them, and the result was very positive, as now we’re part of this creative space and hundreds of people can enjoy HyperX products.”
 

“Building Space - the world´s biggest online gaming centre – we knew that we needed to equip it with top notch gaming equipment” said Peter Ahnegård, Space Portal and Gaming Manager. “We are extremely happy that Space could partner up with HyperX and equip our gaming stations with their gaming accessories. HyperX is a very well-known gaming brand, with cutting edge technology which really enhances Space gaming offering."
 

Over the years HyperX has built a reputation around the world by creating gaming peripherals that enhance the communities’ experience and provide comfort and playability, which will now be available to all gamers visiting the digital culture centre. Gamers will be able to get hands on HyperX’s gaming gear which includes their range of Alloy gaming keyboards, Pulsefire gaming mice and their iconic Cloud II headset, which has become synonymous with esports since its launch in 2015.
 

Furthermore, HyperX peripherals will be available for purchase at the location, like the brand’s microphones QuadCast and QuadCast S, Cloud Flight and Cloud II Wireless headsets, Pulsefire Haste mouse and many more.
 

About HyperX
For 19 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognised for delivering products that provide superior comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperxgaming.com.
 

About HP Inc.
HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com.
 

About SPACE
Space is a digital culture centre in the heart of Stockholm city. A physical meeting place for the digital generation. Its concept combines key ingredients of digital culture – gaming, music, content creation and digital knowhow, all under one roof. It offers an inclusive environment for people to connect, collaborate and create – enabling communities to thrive and explore new opportunities.
 

SPACE IS HOME TO:
•SPACE GAMING – The world’s largest gaming centre, with over 400 gaming setups
•SPACE CLUB – A 20+ premium gaming venue
•SPACE ARENA – A high-tech multipurpose arena for next gen. events
•SPACE MARKET – A dynamic marketplace for digital culture
•FAT CAT – An Asian Brasserie, bringing out the best in Japanese & Korean cuisine
•SKINNY KITTEN – Asian deli for the ones on the go
•AVICII EXPERIENCE – A journey through the life and musical world of Tim “Avicii” Bergling
•SPACE ACADEMY – A tech learning hub for youth
•SPACE COMMUNITY – A conference & co-working space where passion for digital culture meets business
•SPACE PORTAL – A launcher with a gamified loyalty program
 

HyperX can be found on:   
YouTube: http://www.youtube.com/hyperx  
Facebook: http://www.facebook.com/hyperxcommunity  
Twitter:    http://twitter.com/hyperx  
Instagram: https://www.instagram.com/hyperx  
LinkedIn: https://www.linkedin.com/company/hyperx  
 

Media Relations:  
TEAM LEWIS
Tom Watson and Julianne Power
[email protected]

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