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Tech giant to make big impression at Swedish event.
May 16, 2022
5 Min Read
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Huawei
Nordic Game takes place in Malmö, Sweden, from 17-20 May
Huawei’s keynote is on 18 May at 16:00 (CEST)
16 May 2022. Huawei, the world’s leading technology company, is returning to live events with its gaming team’s presence at Nordic Game, the expo and conference dedicated to the Nordic and Central Eastern Europe gaming industry.
The event, which takes place at the historic Slagthuset venue in Malmö, Sweden, from 17-20 May, will allow Huawei to demonstrate how the rapidly growing user base of its app store, AppGallery, delivers multiple benefits to game developers.
Huawei is inviting developers and gaming studios to meet with its team at the event. The focus of these meetings will be how AppGallery and Huawei’s growing gaming hub GameCenter can deliver a new opportunity to expand their user-base. Experts will be on hand to discuss the simple integration process and how promotions are set up to benefit both customers and developers.
Gaming has become the fastest growing and one of the most successful categories on AppGallery, with some of the world’s leading content developers in the sector now reaching the platform’s 580 million global monthly active users (45 million in Europe, +7% YoY) with new and existing gaming apps.
At Nordic Game, Huawei, which is a Platinum Sponsor of the event, will be involved in several key activities:
Dr. Jaime Gonzalo, VP Consumer Mobile Services at Huawei will be part of the conference roster, providing a presentation on effective ways to market games on AppGallery, featuring some real success cases of popular game companies.
Huawei will also welcome on stage Outfit7, a global game developer behind the award- winning series of Talking Tom & Friends and its much anticipated RPG Mythic Legends, to outline their experiences of working with AppGallery since joining the platform.
At its booth (10B) Huawei’s dedicated team will provide visiting developers with insight about growth opportunities, the benefits of the Huawei Ads scheme for gaming and details on how Huawei facilitates straightforward technical integration for developers.
Huawei is also the sponsor of the Best Nordic Game of the Year – Small Screen award category as part of the Nordic Game Awards (19 May at 18:00 CEST).
“We are very excited to be part of the Nordic Game community once again. We understand how developers, caught up in their passion for their art, can sometimes get a reality check when it proves difficult to acquire and retain gaming customers. We listened to them, and provided an easy, reasonably low effort solution which capitalises in a new untapped channel to reach a tens-of-million high value active user market,” commented Dr. Jaime Gonzalo, VP Consumer Mobile Services Europe at Huawei. “We have prepared this event with those game developers in mind and we therefore invite and welcome new and existing developer partners to talk to our experts and get a deeper understanding of how we can work together to grow their businesses.”
-Ends-
About AppGallery
AppGallery is a smart and innovative ecosystem that allows developers to create unique experiences for consumers. Our unique HMS Core allows Apps to be integrated across different devices, delivering more convenience and a smoother experience – and this is part of our wider “1+8+N”strategy at Huawei.
With the AppGallery, our vision is to make it an open, innovative app distribution platform that is accessible to consumers, and at the same time, strictly protect users’ privacy and security while providing them with a unique and smart experience. Being one of the top three app marketplaces globally, AppGallery offers a wide variety of global and local Apps across 18 categories including navigation & transport, news, social media, and more. AppGallery is available in more than 170 countries and regions with over 580 million monthly active users globally. Huawei partnered with 5.4 million developers across the globe, and in 2021 the total app distributions from AppGallery reached 432 billion times.
For regular updates on AppGallery, follow us on:
URL: https://consumer.huawei.com/en/mobileservices/appgallery/
Facebook: https://www.facebook.com/AppGalleryOfficialPage/
Twitter: https://twitter.com/AppGallery
Instagram: https://www.instagram.com/_appgallery/
YouTube: https:// youtube.com/AppGallery
LinkedIn: https://www.linkedin.com/company/huawei-app-gallery/
About HUAWEI Consumer BG
HUAWEI’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fourteen R&D centres have been set up in Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI’s global network is built on almost 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
For more information, please visit https://www.huawei.com/en
Rafal Kwiatkowski
Head of PR and Marketing
CEE & Nordic Eco-development and Partnerships
Huawei Consumer Business Group
E-mail: [email protected]
LinkedIn: https://www.linkedin.com/in/rafalkwiatkowski/
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