Press Release

HAEGIN unveils global character “BT21” theme at LINE FRIENDS’ virtual store in “Play Together”

"BT21" theme revealed at the LINE FRIENDS store or something.
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

▶️ On Nov. 25, HAEGIN unveils “BT21” theme at LINE FRIENDS’ first ever virtual store in “Play Together”

▶️ Following “BROWN & FRIENDS”, HAEGIN has also used LINE FRIENDS’ globally popular character IP “BT21” to not only reimagine the virtual store, but also release BT21-themed costumes and digital items, as well as providing various entertainment attractions including a concert stage and photo zone

▶️ HAEGIN will be holding an event, in celebration of the “BT21” character theme launching, on Play Together’s official Facebook

Seoul, South Korea – NOV. 25, 2021 – Mobile game developer HAEGIN announced that it unveiled the “BT21” theme at global creative studio LINE FRIENDS’s first ever virtual store in “Play Together” - HAEGIN’s mobile casual social network game.

Following “BROWN & FRIENDS”, HAEGIN also used LINE FRIENDS’ globally popular character IP “BT21” to reimagine LINE FRIENDS’ virtual store, which can be found at the Plaza area of Kaia Island, the main stage of Play Together. Also at the virtual store, players can find and purchase various BT21-themed in-game merchandise. The merchandise includes pajama-style costumes and various items including cushions, umbrellas, furniture, stickers, etc. Also, players may take screenshots at the charming BT21-themed concert stage and virtual photo zone, making precious memories with other players from around the world.

HAEGIN has also prepared an event, in celebration of the BT21-theme launching at LINE FRIENDS’s virtual store in Play Together. The details will be announced on Play Together’s official Facebook.

Along with BROWN & FRIENDS and BT21, HAEGIN is also planning to release digital items and in-game content made using another of LINE FRIENDS’ popular character IP “TRUZ” in Play Together. HAEGIN says that it plans to continue expanding the IP collaboration with LINE FRIENDS to expand its presence in the global metaverse market.


PLAY TOGETHER is a multiplayer casual social-network title where players can enjoy everything they want. The game provides an interesting life-like experience that fans of casual and sandbox genres may be familiar to, with an addition of various content and unique interactions. The game allows players to progress freely in a non-linear fashion. Players can customize their characters and houses by purchasing various items and socialize with their global friends without borders. Since worldwide release in April 2021, PLAY TOGETHER
placed in the 1st at Top free games chart on the App Store and Google Play in Taiwan and Vietnam. The game is currently available in all countries except China in 12 languages.

Follow Us Download PLAY TOGETHER on the App Store and Google Play.

Check out issues on PLAY TOGETHER official Facebook, Instagram, and Discord.


HAEGIN is a developer of mobile games based in Seoul, South Korea. Led by 20-year industry veteran Youngil Lee, a founding member of Com2uS Corp. well-known for the global hit RPG Summoners War, HAEGIN has received substantial investments from the Storm Ventures Fund, Tencent, and other key investors in the game industry. Since founding in 2017, HAEGIN has grown to include over 100 people who work passionately to create uniquely entertaining games that players from all over the world can enjoy. Its first title, Homerun Clash is a fresh take on the arcade-style home run derby genre with more than 5 million downloads and is currently the 13th and 17th highest grossing sports game on Google Play and the App Store respectively. After successful debut of futuristic close-quarter action title Overdox and multiplayer golf brawl title Extreme Golf, HAEGIN launched their latest casual social-network title Play Together on April 2021. The company is planning to utilize its expertise in developing global hits to expand its lineup in the future, including sports game, RPG, and more.

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