Author: Gismart


For immediate release: 24th January 2022

LONDON, UK - 24 January 2022 - Gismart, the developer of mobile games and entertainment apps, has released BillionPeeps: an NFT collection dedicated to its recent milestone of one billion downloads. The company has been researching the blockchain gaming market for some time, making a decision to open a new internal division dedicated to blockchain games. The blockchain games unit is currently under formation with talent partially moved from the existing casual games team as well as new hires.

Gismart’s employees became the first owners of the BillionPeeps collection. 360 current employees of Gismart and Flime by Gismart (a casual games studio owned by Gismart) received one NFT each; distributed at random. All new employees will also receive one NFT from the collection on joining the company as a part of the company's benefit package. The collection is limited to 10,000 NFTs. BillionPeeps is already available on leading NFT marketplace OpenSea, meaning gaming and NFT enthusiasts can get involved too. 

Dmitri Lipnitsky, CEO and Co-Founder at Gismart, commented: 
“Gismart’s landmark achievement of one billion downloads was the catalyst for our team to explore adding another dimension to our portfolio with crypto-powered games and NFTs. BillionPeeps is our first NFT collection from which we will launch our new exciting venture in the blockchain games.”

The BillionPeeps collection will be featured in the company's new project, which is  planned to be released next year. NFT owners will be among the first to participate in the in-game events and will have early-bird access to valuable in-game items. In addition, all holders of NFTs from the BillionPeeps collection will be able to participate in an annual lottery and other exclusive events.

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About Gismart
Gismart is a leading developer and publisher of mobile games and entertainment-focused apps with over 1 billion downloads. The company operates within three primary focus areas — hypercasual and casual games, music entertainment apps, and wellness products. Gismart’s top titles include Cross Logic, Cool Goal!, Pencil Rush 3D, Body Race, VIP Guard, Little Ant Colony, Beat Maker Go, Piano Crush, DJ it!, WeDrum, Facetory and others. Today Gismart unites over 300 professionals. The company is based in London, Kyiv, Minsk and Warsaw. In 2020, Gismart was ranked the 6th fastest-growing company in Europe according to the Financial Times (FT 1000). For more information on Gismart, visit https://gismart.com.