Press Release

Gioteck Joins Embracer Group's New Freemode Operating Group

Leading Videogame Accessory Brand Joins the Embracer Freemode Family, New Product Lines Announced for Holiday 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

London, UK – August 18, 2022 – Gioteck™, a leading videogame accessory brand, announced today that it has been acquired by Embracer Group. The brand will continue to work independently as part of Embracer Freemode, Embracer`s newly formed operating group, allowing for greater opportunities to collaborate within Embracer, as well as the wider gaming industry.
Based in the UK but distributed internationally, Gioteck™ has been innovating in the world of videogame accessories since 2008, offering gamers high-quality, distinctive products for console and PC which delight gamers and continue to grow market share throughout Europe and beyond.
Embracer Freemode will provide robust opportunities to grow the Gioteck™ brand, offering development resources, collaboration and operational support as well as engineering and marketing assistance designed to organically grow the business.
Matthew Lamprell, CEO of Gioteck™ commented, “This is a highly significant day in the history of Gioteck™ as we embark on this new journey as part of Embracer Freemode. For almost fifteen years, we have proudly grown Gioteck™ into a well-loved brand, popular at retail and known for its distinctive line of gaming products. Embracer Freemode® is a group made up of like-minded individuals, driven to innovate, passionate to grow and ambitious to succeed. We are confident that today`s announcement will help us to accelerate our plans for growth and we are thrilled to be part of this exciting new group.”
The acquisition announcement comes as Gioteck™ readies an exciting new line of products due for Holiday 2022 and designed with support from Embracer Freemode®. With a renewed focus on design lead product, the fresh product mix will include a series of unique charging products for console, a Pro Controller designed for Nintendo® Switch™ as well as further products, more of which will be detailed in the coming weeks.
To learn more about Gioteck please visit:
Follow Gioteck on Twitter at: gioteckarmy or Instagram at: Officialgioteck.
About Gioteck™ Gioteck is one of the world's leading gaming accessories brands. Established in 2008, Gioteck offers gaming enthusiasts innovative peripherals to improve their overall immersive experience. Its range of durable, reliable and stylish accessories are packed with the latest technology and support a range of gaming platforms. Gioteck has the technical know-how to understand what real gamers and audio enthusiasts need and want.
About Embracer Freemode
Embracer Freemode (“Freemode”) is Embracer Group`s 11th Operating Group. Freemode is a global ecosystem of independently run companies led by passionate creators, entrepreneurs and business leaders with decades of combined experience in gaming and entertainment. Freemode supports its businesses with strategic, operational and financial support, helping its businesses accelerate growth with a long-term mindset.

All copyrights, trademarks, logos and brands are property of their respective owners.
Media Contacts:
Matthew Lamprell, CEO Gioteck
E-mail: [email protected]

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