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GDC 06 Panels Explore Hot Topics of Digital Distribution, Content Protection and Game Advertising

Assorted panels discussing the benefits of online distribution.
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

March 10, 2006

Macrovision's Trymedia Games Division has brought together industry experts to participate in three sponsored panels slated to cover game business and technology topics at the upcoming Game Developers Conference (GDC) in San Jose, California. The sessions will take place on Wednesday March 22nd and are open to all GDC attendees. The program includes:

The Online Business Model for PC Games: Show Me the Money


Digital distribution is no longer what happens to a PC game when its shelf life is over. The online business model is ripe with alternative revenue streams that begin day and date with traditional retail. This panel will provide insight into how the online model is changing and where new revenue dollars can be found. Retailers, developers and publishers will weigh in with their experience in simultaneous box and online release, episodic content, peer-to-peer options and more.

Moderator: Alexis Madrigal, DFC Intelligence


Rana Hirschfield, Macrovision's Trymedia Games Division

Ed Zobrist, Vivendi Universal Games

Omar Abdelwahed, Best Buy

Thom Kozik, Yahoo!

Release Cycle Content Protection


Beta and press versions. Retail and digital releases. Patches and updates. Product release schedules are challenging enough. This panel will discuss how to optimize the content protection process through the timing of implementation, best practice tools and identification of the best person on the team to manage it all.

Moderator: Eric Jensen, Macrovision


Michael Heilemann, Hammer Studios, LLC

Ed Clune, Activision

Dave McComb, Electronic Arts

Effective Advertising Models for Interactive Games: Selling Ads Without Selling Out


Interactive videogame-related advertising is hot! As consumers across multiple demographic profiles shift entertainment time away from watching TV to playing core and casual games, advertisers are eager to reach them. Find out if your game or business can benefit from advertising dollars and how to balance your game with ads without impacting the gameplay experience. This panel will address both sides of the advertising conundrum: what advertisers want, how much they're willing to pay and what measurement and metrics they need, and - beyond static 'product placement' advertising - what additional opportunities exist to generate advertising revenue from interactive games?

Moderator: Robb Lewis, Macrovision's Trymedia Games Division


Brandon Berger, Ogilvy Interactive

Mitchell Davis, Massive Incorporated

Garry Kitchen, Skyworks

Jon Epstein, United Talent Agency

All three sessions will take place on Wednesday, March 22nd in room C3 of the San Jose Convention Center and are free to all GDC attendees. Previous GDC sessions sponsored by the company have proven to be very popular, so arriving early is recommended.

Media Note: If you would like to speak with an expert on one of the above topics, or are interested in meeting with Macrovision's Trymedia Games Division at GDC, please contact Linda Meyers in advance or visit GDC booth #1532.

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