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Press Release

GamesForest.Club officially launches! - The games industry tackles the climate crisis

A dozen industry companies have gotten involved on the ground floor, including Miniclip, Landfall Games, Keengames and Paladin Studios
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Munich/Berlin, November 15, 2021 | In a joint presentation with Miniclip co-founder Rob Small at the WN North America Online, co-founder Georg Broxtermann is going to announce today (at 7:30 am PST) the official launch of Berlin-based GamesForest.Club.

 

The goal of the initiative is to utilise the combined forces of international games companies to grow the "GamesForest". This involves funding international projects that reforest, protect, or replant forests. Gamification is also part of the process: A polygon forest grows on the GamesForest.Club website, vividly documenting the progress of the projects. Visitors to the website can fly through the digital GamesForest on a hot air balloon and learn about each individual project in detail.

 

There are already numerous carefully vetted project partnerships in a dozen countries, and the first trees have already been planted. Partners include the German Beech Jungle (Wohlleben, Germany), Plant for the Planet - Trees for Climate Justice (Granada, Spain), and WWF Planting Trees Cultivating Peace (Sierra de la Macarena National Park, Colombia).

 

GamesForest.Club is supported by a number of well-known games companies, and many more have expressed their interest. Already participating are: Miniclip, Gameinfluencer, Landfall Games, Keengames, Out Of the Park Baseball, Paladin Studios and others. Rob Small, Founder and President of Miniclip, comments, "We at Miniclip are happy to be a supporter in this project and do our part to contribute to a more sustainable future." Pete Walentin, CFO of keengames, adds “Joining the Gameforest Club is a no-brainer for us. We all need to talk about how to reduce our carbon footprint, we all need to think about what we can change in our lives to reach that goal.”

 

GamesForest is the brainchild of Maria Wagner (impact with joy) and Georg Broxtermann (Gameinfluencer). The pair have planted the seed for an overarching games industry initiative with this project. 

 

"Despite all its success and sparkling creativity, the games industry is still the bogeyman for many, but we are stepping up here to make a substantial and sustainable contribution to the preservation of our environment. I'm overwhelmed by the encouragement and support from colleagues, partners, friends in the games industry, but there's a hell of a lot to do - let's do it together!", said Broxtermann.

 

About GamesForest.Club

GamesForest.Club is a Berlin-based non-profit that helps gaming and creative industries actively invest in carbon sequestration through reforestation initiatives, the replanting of past forests and the protection of existing and healthy forests. It was co-founded by Maria Wagner and Georg Broxtermann. Info: gamesforest.club

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