informa
Press Release

Games industry unites to support SpecialEffect with record One Special Day total

Industry comes together to make last month's charity event the most lucrative to date.
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Gamers’ charity SpecialEffect are delighted to announce that, thanks to more games industry partners than ever taking part, the total raised by their flagship One Special Day fundraising campaign on Friday 1 October currently stands at over $800,000, a record amount for this annual event.
 

The charity, which is experiencing a continuing upturn in demand for their services since the first COVID-19 lockdown, are incredibly grateful to their friends from across the global games industry who rallied to support their life-changing work via sales income from PC and mobile games, alongside a variety of innovative studio-driven fundraising challenges. This much needed funding boost will be vital to SpecialEffect as they continue to optimise inclusion, enjoyment and quality of life by helping people control video games to the best of their abilities.


“All of us at SpecialEffect are amazed and humbled at the funds raised by One Special Day this year,” said SpecialEffect’s CEO and Founder, Dr Mick Donegan. “We’re hugely grateful to our friends throughout the games industry who, through their generosity, are not only ensuring that we can carry on meeting the ever-growing demand to help gamers with physical challenges, but also the demand to help developers all over the world to make their games more accessible to all.”


More information about One Special Day can be found at  www.onespecialday.org.uk. If you would like more details about the 2022 campaign on 7 October please contact Nick Streeter at [email protected]


For SpecialEffect, contact:

Nick Streeter (Fundraiser) [email protected]


SpecialEffect
The Stable Block, Cornbury Park, Charlbury, Oxfordshire OX7 3EH


[email protected]
www.specialeffect.org.uk


SpecialEffect.Org.Uk Ltd. SpecialEffect are a Registered Charity No 1121004. Registered Company in England and Wales No 6040232


MEDIA CONTACT
Plan of Attack on behalf of SpecialEffect
Chris Clark
[email protected]

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