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Press Release

​​​​​​​GameRefinery by Liftoff’s mobile game market review: July 2022

July GameRefinery bulletin: Large-scale content updates in major mobile titles  ​​​​​​​
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

GameRefinery by Vungle has released its latest analysis of the US, China, and Japan’s key mobile games markets for July 2022. GameRefinery’s analysts have hand-picked their top updates from July’s data for each country, including new releases, special events, and game updates. 


Here's what they found:

  • Several major mobile game titles saw music-themed content and events added. The most significant was PUBG: Mobile's first in-game concert featuring K-pop stars, Blackpink. It brought an immense spike in revenue. This occurred because of a Cheering event where players could purchase or collect Cheer points through daily tasks, and once they had enough, they could purchase Blackpink outfits and receive a special title.

  • Diablo Immortal and Apex Legends: Mobile had their first significant updates in the US market. Diablo Immortal introduced the non-recurring Hungering Moon event, a new Battle Pass season, two new raid bosses, and a free class change mechanic. Apex Legends: Mobile announced a new season that added a new map from the console/PC version, an exclusive character, events, and cosmetics.

  • Additional updates in the US market include Brawl Stars implementing new skins designed by K-pop stars, BTS. Cookie Run: Kingdom collaborated with Disney for a Disney-themed event, and Genshin Impact re-implemented its Summer Fantasia event. 

  • In China, Harry Potter: Magic Awakened introduced a 4v4 co-op Battle Royale game mode and a new permanent boost system. Ace Racer partnered with the Hainan Island province for its first-anniversary event that featured real-life money prizes and in-game rewards. 

  • Diablo Immortal ranks within the top 2 grossing in China. League of Legends esports manager game Ying Xiong Lian Meng Dian Jing Jing Li ranks within the top 5 grossing and is perhaps the first mobile esports manager. 

  • Music and summer-themed updates were especially prevalent in the Japanese market. Puzzle & Dragons added a BGM collecting system. Uma Musume Pretty Derby, Idolmaster Cinderella Girls Starlight Stage, and One Piece Treasure Cruise all held summer events and gachas. 

  • Despite an apparently lacklustre launch in the Japanese market, the 4X strategy game Ant Legion enjoyed a spike in revenue in July and currently ranks among the top 110 grossing. 


If you'd like more updates like this, you can find the bulletin on the GameRefinery website at this link: GameRefinery Market Review July 2022


About GameRefinery, a Liftoff Company 


GameRefinery, a Liftoff Company, is the leading provider of feature-level data in the mobile games market, with an ever-growing database covering hundreds of thousands of games. GameRefinery's customers include leading mobile games companies such as Zynga, Wargaming, King, and FunPlus. The GameRefinery platform uses unique algorithms and a team of expert analysts to help developers, investors, and publishers delve into the very building blocks of mobile games to uncover the drivers behind success, understand why games are successful, and how to achieve the same from pre-production to LiveOps.

Press kit: Press Kit

Media Contact:

Matthew Lee

[email protected]

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