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GameRefinery by Liftoff Casual Games Snapshot Report 2022

GameRefinery Snapshot report finds all US top-100 grossing iOS games from the last two years use renovation elements
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

GameRefinery by Liftoff has just released its latest insights into the world of Casual Mobile Games.
The casual gaming space is filled with fierce competition, and it's quite challenging for developers to get their games into the top 100-grossing charts. This report looks at the games that have managed to climb up the ladder and how they did it.
 
Here's what they found:

 
  • Mobile game developers are tapping into meta elements and experimenting with new gameplay features to increase player retention and broaden appeal while opening up new monetization options
  • All US top-100 grossing iOS games from the last two years use renovation elements
  • 70% of the US top-100 grossing iOS games feature meta element
  • Minigames and special playing modes are appearing more frequently in top-grossing casual games
  • Social features and building communities are becoming more popular in traditionally single-player genres
  • The best performing Match3 titles have started increasing competitive elements in their games, resulting in a higher appeal to competitive motivated players
Read the entire report for more insights and data on GameRefinery by Liftoff's website: GameRefinery website


-- ENDS --


About GameRefinery by Liftoff

GameRefinery by Liftoff is the leading provider of feature-level data in the mobile games market, with an ever-growing database covering hundreds of thousands of games. GameRefinery's customers include leading mobile games companies such as Zynga, Wargaming, King, and FunPlus. The GameRefinery platform uses unique algorithms and a team of expert analysts to help developers, investors, and publishers delve into the very building blocks of mobile games to uncover the drivers behind success, to understand why games are successful, and how to achieve the same from pre-production to LiveOps.


Media Contact:
Amy Ballantyne
[email protected]

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