2 min read

Game Enjoyment Index (GEI) Released Free of Charge

Find out why single men spend $27.21 over the $65.67 a month that married men spend on average and much more!
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Dr. Brandon Donnelly has released the Game Enjoyment Index (GEI), free for the video games industry to measure industry trends and help make better games for free. Available free of charge at the tool offers anybody in the video games industry with the ability of easily researching emerging trends without the need for an advanced degree in data analytics! This is the first tool of it's kind and is meant to work with other video game survey questionnaires, like the GEQ.

Included is an N = 856 study conducted in February, 2022 and includes a simple and easy to use Excel worksheet, one button push reproducable research to run your own study, a 36 question calculation sheet that uses easy to use filters, a 40 page presentation, and 100+ page research study. This is the largest undertaking of an enjoyment quality metric tool that utilizes pschometric and sociocommunicative measurement instruments.

The website will be maintained for a minimum of 5 years, version controlled, and updated with refinements as new questions and research emerges. The research was done as a gift to give back to the industry to better understand player motivators, spending habits, and simply make better video games!

Two sample findings include:

  1. Single men spend $27.21 over the $65.67 a month that married men spend on average.
  2. People who make $25k care the least about social game features. This is while people who make between $50-75k a year are the most likely to be influenced by social features and spend money on games based on what friends are doing.
This is the first study in an emerging field of sociocommunicative psychometric qualia identification of interactive media based on Transport Theory, so check out to play with the data today and possibly even run your own study!

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