Amsterdam, November 2021 — MY.GAMES Store and PlayerWON™, a US-based engagement and monetization platform which rewards free-to-play PC and console gamers — announcing a partnership agreement. The deal will enable F2P game developers on the MY.GAMES Store to show rewarded videos in PC titles using an API and give some players the opportunity to watch brand-sponsored videos and receive in-game rewards. The initial titles will be Guild of Heroes and Hustle Castle — two of the company’s games previously ported from mobile to PC.
PlayerWON’s solution is available in F2P games and is entirely optional for developers and players. Its integration into the MY.GAMES Store was supported by players — who, when polled in the US, Europe and Russia and found that 62% are not opposed to watching partner videos in games in return for bonuses, whilst 55% said they would be willing to watch three or more videos a day. Additionally, around 63% said they want to receive in-game items for watching videos, while 62% found in-game currency to be a good option.
Rodion Kotelnikov, Head of MY.GAMES Store said:
“It's the dream of most developers to bring their game to as many people as possible from right across the globe — and we are seeing a clear trend for cross platform projects as well as mobile games being ported to PC and PC games coming to console. However, it can be tricky for developers to port all the existing mechanics — like rewarded videos, so common to mobile games — across to other platforms, and this can affect players' ability to get rewards, progress and have parity of gameplay.
Our partnership with PlayerWON is a first step in our ambition to offer equal gameplay experiences and opportunities across all platforms — starting with the addition of this new mechanic to some of our F2P PC games. We hope that the player experience will be captivating and engaging, and that PC developers gain insights into new audience behaviour.”
PlayerWON enables developers to configure their ad API to their needs — including how video is integrated, when the video should be shown, and what the reward mechanic entails. Brand partners can select the most relevant games and set the region, impressions per user, and many other parameters.
Dave Madden, President of PlayerWON said:
“It’s incredibly exciting for us to partner with MY.GAMES to provide a means for gamers to unlock fun, cool and valuable in-game rewards simply by choosing to watch brand-sponsored videos, while at the same time driving lifetime value, reducing churn and generating new revenue for developers.”
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MY.GAMES is an international gaming brand and a leading online entertainment company. MY.GAMES comprises 11 regional offices in Russia, Europe and the US, over 1,800 staff, and 14 development studios. MY.GAMES creates titles for the PC, consoles, and mobile devices. The company operates over 80 projects, with more than 150 titles in its portfolio including War Robots, Hustle Castle, Left to Survive, Skyforge, and Allods Online. MY.GAMES portfolio includes renowned titles like Warface, ArcheAge, Perfect World, Revelation Online, Conqueror's Blade, Lost Ark, and more.
PlayerWON is the first engagement and monetization platform to reach and reward Free to Play (F2P) PC and console gamers and aims to enhance the playing experience for gamers by providing them with opportunities to earn valuable in-game rewards while driving engagement, retention, lifetime value and additional revenue for publishers and developers. By working with PlayerWON, we are excited that MY.GAMES will be able to improve their ability to reach deeper into their audience and reward them for viewing sponsored video messaging. Players are in full control of whether or not they view brand-sponsored videos in return for valuable in-game rewards. If players choose to watch these videos to completion, they earn rewards to use in-game immediately and long-term.
Stefano Petrullo – Renaissance PR
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Emily Britt – Renaissance PR
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Sophie Carter - Renaissance PR
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