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Press Release

First Playable Put The Italian Games Industry on The World Stage and Dazzles.

Over 630 meetings between 30 publishers and 90 Italian games studios saw Italy’s premier B2B games event triumph in 2022.
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Milan, 22 July 2022: Italian Interactive Digital Entertainment Association (IIDEA), Italy’s video game trade association representing the national games industry, is pleased to share the success of First Playable, Italy’s premier B2B video game industry event that made an in-person return earlier this month.

With three days of talks, panels, coaching and pitching, First Playable provided the international video game industry a window into the Italian developer scene and facilitated opportunities for developers and publishers alike. Thanks to First Playable around 500 meetings took place at the event venue, Republican Arsenals in Pisa, and approximately another 130 virtual meetings were conducted too. More than 30 publishers took part, speaking to an impressive 90 Italian development studios represented by 170 developers.
 
Furthermore 25 speakers from 7 different countries presented to a live audience as well as viewers at home. Nearly 10 hours of talks and panels were streamed via the First Playable Twitch channel and the event’s media partner Multiplayer.it, plus the Italian Video Game Awards also broadcasted via the ceremony’s international media partner, Video Games Chronicle. There were over 92,000 live views and both the talks and the awards ceremony are available to watch online via the First Playable Twitch channel https://www.twitch.tv/firstplayable/videos.
 
“The creativity and passion we see in the Italian game development scene is something we’re very proud of at IIDEA, so it’s always a joy to share that with the world”, said Thalita Malagò, General Manager at IIDEA. “The last couple of editions of First Playable have been online due to the pandemic, which made organising this year’s in-person event very different for us. However, it seems we’ve had the best of both worlds with an excellent physical event that we were able to share far and wide. There was a lot on offer at this year’s First Playable and we’re already looking forward to next year’s event”.
 
First Playable was organised by IIDEA and Toscana Film Commission of Fondazione Sistema Toscana with support from the likes of MAECI, Agenzia ICE, the City of Pisa, as well as the Region of Tuscany through Fondazione Sistema Toscana. Italian game developers really were at the heart of First Playable, with Red Bull and Xsolla among the event sponsors who also champion Italian developers with the Red Bull Indie Forge and Xsolla Contest. First Playable was also sponsored by Acer, 34BigThings and MixedBag, and enjoyed partnerships with three gaming accelerators: Cinecittà Game Hub, Bologna Game Farm and Quickload and Women in Games Italy.
 
First Playable returned as an in-person event in 2022 and it certainly made its mark on both the Italian and international games industry. More information about First Playable, including speakers and attending publishers can be found via https://www.firstplayable.it/. Plus updates about First Playable 2023 in due course.  

- ENDS -


For all media enquiries:
Stefano Petrullo – Renaissance PR
[email protected]
+44 (0) 7828 692 315
 
Gabrielle Hibberd - Renaissance PR
[email protected]
+44 (0) 7429 046 311

About Italian Interactive Digital Entertainment Association
Italian Interactive Digital Entertainment Association (IIDEA) is the Italian games industry association representing all sectors of the games industry, from publishing to development. IIDEA serves the shared interests of all industry players and works to promote the growth of the games industry in Italy and to increase its international competitiveness.

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