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Cenega Publishing & Creative Labs Enhance Marketing Efforts

EAX® ADVANCED HD™ Support for El Matador Offers Superior Audio Performance Experience
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Prague, Czech Republic - 10th February, 2006 - CENEGA PUBLISHING, a worldwide publisher of leading edge games, is announcing a partnership agreement with Creative, a worldwide leader in digital entertainment products for PC users, which has brought the two companies closer together to jointly promote and market its products.

Creative's EAX ADVANCED HDTM technology will bring yet finer and more realistic audio effects to El Matador and will make use of this third person action game's diverse environments in order to lead its player through a complex experience. The sophisticated reverberation and filtering algorithms included in EAX ADVANCED HDTM simulate real-world acoustic effects in South American locations, where the story of an elite DEA agent, codename Matador, and his fight against the local drug dealers take place. To take advantage of the EAX ADVANCED HDTM in El Matador, you will need to equip yourself with a Sound Blaster X-FiTM or Sound Blaster Audigy sound card.

El Matador

Genre: 3rd person tactical action Release date: Q3 2006

Format: PC-CD ROM

Developer: Plastic Reality Technologies Suggested Retail Price: 39,99

More info:www.elmatador.net

For further information:

Martin Stehlik

International PR Manager

E: [email protected]

About: CENEGA PUBLISHING

CENEGA PUBLISHING s.r.o., as an established world publisher is dedicated to sourcing quality games for PC and console formats with a focus towards Central European developers.

CENEGA PUBLISHING, based in Prague in the Czech Republic, was founded in April 2002.

In May 2005 1C Company, the largest distributor, publisher and developer of software and interactive products in Russia, CIS and the Baltic states, acquired 100 percent of Cenega Distribution Group and CENEGA PUBLISHING. The combined portfolio of 1C and Cenega will reach an impressive amount of over 60 titles in development for the PC and for consoles to be released in 2005-2007.

For more information about CENEGA PUBLISHING and its products visit www.cenega.com

For more information about 1C visit http://int.games.1c.ru

About: Creative

Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for the personal computer and the Internet. Famous for its Sound Blaster and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like the award-winning Zen MP3 Players. The company's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

Founded in 1981, Creative Technology's corporate headquarters are in Singapore. Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre (EOTC) facility are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative's sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Spain, Sweden and the UK. The European operation currently employs around 500 people.

For further information, visit www.europe.creative.com

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