"Free web gameplay gives consumers a quick and easy way to try a game," said Fred Amoroso, CEO of Macrovision. "When someone has already played a game and enjoyed it, the decision to purchase the game becomes that much simpler. Web games are a powerful evaluation tool for the discerning game buyer and an important up-sell tool for the retailer and web portal."
The first titles that offer the 'instant play' feature on canada.com include such popular casual games as Mah Jong Quest, Bejeweled 2 Deluxe, Jewel Quest, Insaniquarium, Scrabble Rack Attack, Puzzle Express, Word Mojo Gold, Ant War, AstroPop Deluxe and 5 Card Slingo Deluxe. Web games enhance Macrovision's extensive downloadable games services by providing entertaining content to ISPs, portals and online retailers that gives web users an increased number of reasons to spend more time on their site. In addition, the ease with which consumers can try out games online contributes to the conversion rate of games downloaded and purchased.
""Casual gamers make up a large portion of the population who are downloading games from canada.com," said Mario Alfano, senior vice president of marketing and strategy at canada.com. "We're taking advantage of Macrovision's latest game distribution feature and creating a place where our visitors can linger and enjoy the latest mainstream games."
Previously, a majority of the more than 1200 PC games in the Trymedia catalog provided consumers with two options, either 'download trial free' -- which can then be purchased at a later date to unlock the full version -- or 'buy full version' via download. A new 'play online free' button gives consumers a third option to play select games online for an unlimited time, without any download required. The games that offer the web play option are conveniently located under a 'web games' tab in canada.com's games channel.
Macrovision develops and markets content and software value management solutions for the video, music, games and software industries. Macrovision's technologies are embedded in over 9 billion DVD, VHS and CD units representing over $130 billion of protected entertainment content. In the software market, Macrovision licenses software developers the FLEXnetTM universal licensing platform and the InstallShield suite of software installation, repackaging and update solutions, which are deployed on more than 500 million desktops worldwide. Over 50,000 software publishers and virtually all of the Fortune 1000 companies use Macrovision's technologies to maximize the value of their software. Macrovision is headquartered in Santa Clara, California and has offices worldwide. More information about Macrovision can be found at www.macrovision.com.
About Macrovision's Trymedia Games Division
Macrovision acquired Trymedia Systems in order to offer a robust solution for the secure distribution of PC games across the physical and digital worlds. This acquisition provided the foundation for the newly formed games division within Macrovision. Trymedia is a leading provider of secure digital distribution services and operates the world's largest distribution network for downloadable games. Macrovision's technology solutions provide game publishers, portals and retailers with content protection, eCommerce and distribution services to maximize their PC game sales. The Trymedia game distribution network connects hundreds of publishers and Internet sites with millions of consumers worldwide, offering games to legitimately download, purchase, subscribe to and share. Macrovision's Trymedia Games Division is headquartered in San Francisco. Please visit www.macrovision.com/games to learn more about Macrovision's game technology and services.
Macrovision 2005. Macrovision, FLEXnet, InstallShield and Trymedia are registered trademarks or trademarks of Macrovision Corporation. All other brands and product names and trademarks are the registered property of their respective companies.
canada.com is Canada's most popular online general news and information destination with almost three million unique visitors monthly. The network of sites, which includes driving.ca, remembering.ca, working.com, shopping.com and over 11 of the countries' top daily metro newspaper sites, integrates credible Canadian content and perspectives at the country's most recognizable web address.
canada.com is owned by CanWest MediaWorks Publications Inc., which is approximately 74% indirectly owned by CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS.SV and CGS.NV, www.canwestglobal.com) and 26% indirectly owned by the CanWest MediaWorks Income Fund (TSX: CWM.UN; www.canwest.com/incomefund).
Media Note: If you are interested in meeting with Macrovision's Trymedia Games Division at the Game Developers Conference in San Jose this week, please contact Linda Meyers by phone or visit GDC booth #1532.
Macrovision PR Contact:
Tel: +1 (925) 408 9565