Author: Biborg

The gaming industry is certainly one of the sectors that has evolved the most in recent years. We have never played as much or as often as we do today. This meteoric growth, prompted by the need to stay home during the pandemic, has enabled video games to gain a wider and more diverse audience than ever before. This boom is also linked to the emergence of new technologies and hardware, alongside the innovation of game designers and studios.

The gaming industry continues to play an essential role in sectors such as culture, sport and technology. In today’s society, video games present valuable opportunities for brands and agencies, allowing the creation of new experiences across innovation and design. Video games can be seen as a canvas, a testing lab with almost endless possibilities.

The world of video games is a fantastic medium for enriching experiences that engage people and bring communities together in a way that transcends the virtual world. It is an essential element of tomorrow's social connectivity and is at the heart of the Metaverse. This is why, now more than ever, the promotion and marketing of a video game relies on deep audience knowledge, engagement and interaction with its public.
At Biborg, "we are convinced that gaming enhances the human experience: freeing oneself from the limits of reality, living multiple identities, creating unexpected connections, discovering new cultures". Since we were first created in 2009, Biborg has been able to respond to the challenges of major players in the gaming industry through innovative, engaging and user-friendly digital campaigns. Today, the agency, made up of expert and passionate gamers, has decided to dedicate itself entirely and exclusively to issues related to the gaming sector. If you want to discover what goes into a campaign and understand exactly how Biborg repositioned a survival-horror franchise as an action-adventure, or how we introduced a massively popular Asian title to a brand now devoted European audience, visit our platforms:

And, to all you gamers out there,
We created the game "The Tower of Biborg".
 
The goal: build the tallest tower.
The reward: an ad campaign by Biborg.

GLHF ! Press contact
Jeanne Lladeres
[email protected]
+33 7 86 22 16 43

About Biborg : 
Biborg is a creative agency specialized to the gaming sector. Founded in 2009, the team assists brands in setting up impactful and innovative communication campaigns. The agency works directly with studios and/or publishers upstream, helping them to set up launch strategies and relevant positioning for the release of their games.